QR Codes made a huge comeback in 2020 and 2021, as they offered businesses a safe way to get information out to their customers. You have probably noticed restaurants using QR Codes to eliminate the need for physical menus and the hassle of constant disinfecting.

What is a QR Code?

QR is an abbreviation for Quick Response Code. It is a two-dimensional barcode that an individual can scan with a phone or tablet camera and then be taken to information provided by a business.

A QR Code Uses:

  • a locator
  • a tracker
  • to take payments
  • direct you to a website or social media site
  • help add in contact information into a phone or device
  • sending a text message
  • sharing  wifi passwords
  • provide more information regarding an event.

How to display a QR code:

QR codes can be a great tool in print advertisements. Now as a general rule, you want to have plenty of white space to avoid overwhelming your reader. Here are some ideas to display your QR code:

  • Direct Mail: Direct mail is a great place to use QR codes. One way is to send individuals to your website to receive a quote or request more information. This is also a great opportunity to build your database.
  • Flyers / Brochures: QR codes are great for flyers and brochures because you typically pass them out or hang them in high traffic areas. A QR code can give your consumers more information than what is on the flyer but can also let you track your ROI.
  • Business Cards: Business cards typically have your basic information such as name, email, and phone number. But with a QR code, you can send people directly to your website to read your bio, see customer reviews or ask for a quote.
  • Menus: Restaurants have started using QR codes. Instead of having to clean endless amounts of menus between customers, restaurants utilized one table tent per table with QR codes that directed patrons to their online menus.

Contact Us:

At Dynamicard, we create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.

If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.

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