How QR codes can help your Direct Mail Campaign

QR Codes made a huge comeback in 2020 and 2021, as they offered businesses a safe way to get information out to their customers. You have probably noticed restaurants using QR Codes to eliminate the need for physical menus and the hassle of constant disinfecting.

What is a QR Code?

QR is an abbreviation for Quick Response Code. It is a two-dimensional barcode that an individual can scan with a phone or tablet camera and then be taken to information provided by a business.

A QR Code Uses:

a locator
a tracker
to take payments
direct you to a website or social media site
help add in contact information into a phone or device
sending a text message
sharing wifi passwords
provide more information regarding an event.

How to display a QR code:

QR codes can be a great tool in print advertisements. Now as a general rule, you want to have plenty of white space to avoid overwhelming your reader. Here are some ideas to display your QR code:

Direct Mail: Direct mail is a great place to use QR codes. One way is to send individuals to your website to receive a quote or request more information. This is also a great opportunity to build your database.
Flyers / Brochures: QR codes are great for flyers and brochures because you typically pass them out or hang them in high traffic areas. A QR code can give your consumers more information than what is on the flyer but can also let you track your ROI.
Business Cards: Business cards typically have your basic information such as name, email, and phone number. But with a QR code, you can send people directly to your website to read your bio, see customer reviews or ask for a quote.
Menus: Restaurants have started using QR codes. Instead of having to clean endless amounts of menus between customers, restaurants utilized one table tent per table with QR codes that directed patrons to their online menus.

Contact Us:

At Dynamicard, we create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.

If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.

Tagged with: direct mail analytics, direct mail campaign, direct mail marketing, direct mail postcards, marketing, marketing campaign, personalization, plastic postcard mailers, target customers, tracking and analytics

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Dynamicard

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Kayla Dvorak

We are very happy with our partners at Dynamicard! They provide valuable insight and have really helped us meet our organization's goals.

Response from the owner: Kayla, thank you for sharing with us! We look forward to supporting you in the direct mail channel for years to come!

Mary Burke

I was really surprised with the new customers Dynamicard brought to my business. Ivan was personable and helpful explaining the process and creating the coupons being sent out. He kept me up to date throughout the process. Ivan also kept in contact after the coupons went out and explained how our redemption numbers were doing in the process.

Response from the owner: Thank you Mary for the 5 Stars! You are a pleasure to work with and we are excited to take your shop to the next level with you!

Andrew Uzzel

Ivan and the Dynamicard Team were fantastic to work with! They clearly explained the entire process and provided helpful examples of what to expect. The turnaround time was faster than anticipated, which was a pleasant surprise.The dashboard offers extensive data and analytics, which are incredibly useful. I highly recommend getting the scanner—it makes coupon entry and sales tracking effortless.The product quality was outstanding, and the design team did an excellent job fine-tuning the mailer to match our preferences. We've seen a strong return on investment from our first round of mailers so far, so I’m excited to see the final numbers!

Response from the owner: Andrew, thank you for sharing so much with us about your experience. I am excited to share you story with the team that worked on your account. We appreciate your business very much!

Bradley Knoll

I've worked with Dan from Dynamicard for 2 months now. The onboarding process for our new marketing campaign was seamless. Dynamicard helped us through the entire process and they were a pleasure to work with. We are seeing an uptick in new customer acquisition with Dynamicard as compared with previous direct mailer campaigns. I highly recommend!

Response from the owner: Bradley, thank you for giving us a shot, and we are so glad we exceeded your expectations. We look forward to supporting your business for years to come.

Lance Perryman

I have owned and operated restaurants and dispensaries for over 20 years. I have never had a mailer or ad perform as well as Dynamicard. I wish I could give Ivan and his team 6 stars! 👏

Response from the owner: Lance, it has been a lot of fun working with you and we are so glad you are so happy with your results! Here's to the next campaign!

Nancy O'Hare-Zika

We have worked with Dynamicard for years as our "go to"source for direct mail for our clients in the home service space. The team is super easy to work with and deliver an exceptional product, time after time. The ROIattached to the plastic snap off card mailers constantly tops the list. No one does it better!

Response from the owner: We love working with you too Nancy! Thank you for the rave review!

jason ackerman

I have worked with many DM companies of the years, i have to say that Dynamicard is the best company in the space. List making is super easy but key is the performance tracking that is leaps above all others i have worked with. I know exactly where the campaigns stands and love seeing the map of where my customers are coming from in real time. I highly recommend them!

Response from the owner: Jason, now that is a high compliment coming from someone as experienced as you. Thank you, your compliment does not go unnoticed, and we appreciate the opportunity to be your partner. Cheers!

Jade Raber

Kristian with Dynamiscan has been incredible to work with. We have run three campaigns so far and we will continue to work with them on a quarterly basis as long as we continue with this same great service. We have been extremely impressed with all the work we have received so far. Thank you again!

Response from the owner: Jade thank you for the feedback and we will certainly share your compliments with Kristian. We appreciate your business very much!

Highway 90

We recently used DynamiCard for our mailer coupons, and we couldn’t be happier with the results. Our account executive, Sean, was incredibly helpful in figuring out what would work best for us. His expertise and guidance made the entire process smooth and efficient. The quality of the mailers was excellent, and they’ve significantly boosted our engagement. Highly recommend DynamiCard for their exceptional service and dedication!

Response from the owner: Thank you for the feedback and the 5 star review. We are so glad you are happy and look forward to being your partner for years to come.

Kelli Johnson

We have done a few mailings with Dynamicard and have had great results. Ivan is very knowledgable and provides great insights as to how to improve our direct mailing program.

Response from the owner: Thank you for the feedback Kelli, and the 5 Star review. We look forward to continuing to impress!

Dawson Kipniss

Ivan and his team is great and easy to work with! Very knowledgeable about the direct mail advertising business!

Response from the owner: Dawson, thank you for the compliment. You are a pleasure to work with and it is exciting helping you grow your business.

Stephen LaMure

I was introduced to Dynamicard by a friend and he is owed full dinner and drinks at a minimum. Ivan and the team hooked me up with something i knew nothing about - blew me away with their technology and I bit - knowing it was not going to be all it was cracked up to be. Well we are about 30 days in and the cards are flowing in the door (restaurant high end) and we have already seen several hundred new patrons that have never been in before - our google rating has increased as well with all the 5 star ratings. I'm super pleased and am looking forward to round 2! Seriously thank you Dynamicard and team!

Response from the owner: Stephen, thank you for taking the time to share you experience. We really enjoyed working on your campaign, and are so glad we exceeded your expectations. We look forward to a long relationship with you and your team.

Nanette Thompson

Dynamicard is top-notch! Their timely execution and insightful approach to the direct mail industry set them apart. They've provided unique solutions like creating microsites for our campaigns, ensuring we stand out. Plus, their timely updates keep us in the loop every step of the way. Can't wait to work with them again! Highly recommended!

Response from the owner: Nanette, thank you for taking the time to share your experience. You have been great to work with as well! We will share it with the entire team!

Jessica Serrano

I wasn't quite sure to expect when we started testing with dynamiscan but the experience has exceeded my expectations - the barcode scanning technology helps me guarantee my ROI and the dashboard provides a very sophisticated level of insights. Cherry on top - the top notch service from the team - you pick up the phone, they answer..you send an email, you get a timely response...they do all the creative for you...really great team who is invested in our success as a restaurant brand. 10/10 would recommend.

Response from the owner: Thank you so much, Jessica for taking your time to share your experience with DynamiCard's marketing programs and your experience with the team! We really appreciate that. And most importantly, we are so thrilled to work with you and to have the privilege of partnering with you to contribute positively for your marketing needs. Many Thanks from The Team @ DynamiCard

Thor Sheffield

We have been mailing with Kristian for almost two years now. Using a quality card vs cheap paper really does make a difference. Customers love them and the list team kills it!

Response from the owner: Thor! Thank you for the feedback and the 5-star review! I will let Kristian know you appreciate him! Look forward to many more years supporting you.

Rebecca LeClaire

I have been working with Judy, she is so friendly, knowledgeable, and walked me through the entire process. I appreciated her as I am new to this type of marketing. I can't wait to see the finished product!

Response from the owner: Rebecca, thank you for choosing DynamiCard, and we will let Judy know you complimented her. We look forward to working with you for years to come and appreciate the partnership!

Get Bak'd University

Incredibly super helpful and walked us through the process while holding our hands. Thank you Dynamicard!

Response from the owner: We are so glad you had a great experience with DynamiCard. We look forward to serving you well into the future!

Puja Chugh

Sean and Dan have been really great to work with! Both have been extremely helpful and patient as we work together to decide the best strategies for utilizing direct mail. Sean and Dan have been very thorough in the solutions that they've offered my team based on the goals we've set. Great team to work with!

Response from the owner: Thank you so much for taking your time to share your experience. We are thrilled to know that you are very pleased. It is an honor to partner with you for your marketing needs.We appreciate you!-The Team At Dynamicard

Liz Jett

Decided to try out Dynamicard for our massage studio located in TX. After doing some google research on different direct mail companies I decided to go with Dynamicard. I was very impressed with how long leads held on to the pop out cards. I would highly recommend getting the scanner as well- it makes it super easy to measure the results of the campaign. Getting ready to run our next campaign with Dynamicard soon!

Response from the owner: Liz, thank you for taking the time to share your experience, and we are so glad it earned a 5 star review! We look forward to a long rewarding partnership with you!

Brittany Johnston

Kristian is fantastic to work with. Seeing awesome results from these campaigns!

Response from the owner: Thank you so much for the feedback Brittany! We are so glad that you are happy! Thank you for choosing DynamiCard. We appreciate you!~The Team at DynamiCard

Jolie Richards

We've been working with Dan and the Dynamicard team across various direct mail campaigns for our business across the US and could not be happier with the results. Their process is extremely streamlined and has been beneficial when it comes to our marketing efforts. The entire Dynamicard team is very communicative and helpful with any and all questions we have had, as well as providing suggestions to best help maximize our results. I could not recommend Dynamicard enough!

Response from the owner: Thank you Jolie! Thank you for taking the time to share your experience. It is an honor to work with you. We appreciate you very much!~The DynamiCard Team

Alexandra Stribling

Ivan was an absolute DREAM to work with. We ran out of stock of cards from a legacy vendor for an event that was taking place in less than two weeks. I reached out to the DynamiCard team on the off chance they could help us fulfill 170k+ orders. Short answer - they could. They jumped on a call with us maybe 15 minutes after I sent the email, and I got those cards in the hands of the people who needed them before the promotion started.Let’s just say Ivan will be on our family Christmas card list now that he has saved my job! Looking forward to continuing to do more business with them.

Response from the owner: Alex, it is always a pleasure working with you. Thank you for the compliments, I will pass those onto everyone on the team who chipped in. We always try to over deliver for clients, and I am glad we were able to do that for you as well!

Jennifer Aceves

Ivan and the entire DynamiCard team are excellent. Strong communication, readily available at all times of the day, and when they promise something, they keep their word. Amazing team to work with and you won't be disappointed by taking a chance on them.

Response from the owner: Jennifer, thank you for the rave review. It has been a pleasure working with you and your team the last few years. We look forward to many more!

Fred Ghamyan

We've used Dynamicard for our business in Michigan and found that working with Ivan and his team has been a really great experience. I'm impressed with the analytics that we can use to setup our campaign as well as how seamless it's been to get back the redemption analytics. My team can be pretty self-sufficient with their dashboard as it's setup for us to pull all sorts of data cuts. Will be using regularly.

Response from the owner: Thank you so much, Fred, for taking your time to share your experience. We are so happy that you are pleased and it is a privilege to partner with you!Much appreciated,The Dynamicard Team

H.O.D. Marketing

Amazing product and even better results! We are so happy with how much traffic these have brought to our retail locations! We will continue to use for our mailing needs!

Response from the owner: Thank you so much for the feedback. We are so glad that you are happy! Thank you for choosing DynamiCard. We appreciate you!

Marcos Cintora

I cannot express enough how pleased I am with the exceptional service provided by Mr. Ivan Farber and the DynamiCard team. Their direct mail marketing system is nothing short of extraordinary.The effectiveness of the DynamiCard direct mail marketing system is truly remarkable. It's evident that their approach is meticulously crafted and well-thought-out, producing tangible results that exceeded my expectations. The innovative DynamiScan® tracking & analytics platform is a game-changer. It provides invaluable insights into campaign performance, allowing for real-time adjustments and optimizations. This level of detailed analytics has been instrumental in fine-tuning our marketing strategies.When considering various vendors, DynamiCard stood out for its comprehensive solutions and demonstrated track record of success. The decision to choose DynamiCard over the competition was a no-brainer, and it has proven to be the right one. The level of personalization, attention to detail, and dedication to achieving our goals has been outstanding.In comparison to other vendors I've worked with in the past, DynamiCard is in a league of its own. Their expertise, professionalism, and commitment to delivering exceptional results are unmatched. Not only were they easy to work with, but the team's knowledge and guidance throughout the process were invaluable. They made what could have been a complex endeavor seamless and efficient.I wholeheartedly recommend Mr. Ivan Farber and DynamiCard for anyone seeking top-tier direct mail marketing solutions. Their expertise, combined with an unwavering commitment to client success, makes them an invaluable partner in achieving marketing objectives.

Response from the owner: Marcos, it is a pleasure and an honor to have you as a client and be part of your ongoing success. We appreciate you!

Michelle Olson

Prompt follow up after an issue with the initial contact.

Response from the owner: Dear Michelle, We are so sorry that our automated chat bot dropped the initial connection. Thank you for allowing us to get back in touch with you. We hope to have the opportunity to partner with you should you be in need of our services at any time in the future. ~Wishing you healthy and prosperous New Year

L-Train Express Wash

Love our mail campaign through DynamiCard. Their integrated software to display demographics from mailers used is great! Allowing us to identify and reach our target audience while keeping our cost per customer lower. They communicate with us very well, keeping us informed about the details to our next mailers and scheduling phone calls to discuss strategies toward our success. The quality of the mailer is also fantastic! They've been awesome to do business with!

Response from the owner: Thank you so much for being our customer and we are so happy to hear we are exceeding your expectations!

Liz Haley

The Dynamicard analytics are amazing for businesses wanting to track their marketing efforts. They have so many metrics they are able to track and the dashboard is incredibly. Love working with them!

Response from the owner: Liz thank you for sharing your thoughts and thank you for the 5 stars too! We appreciate you!

Nick Scott

Ivan and dynamicard are great, quick turn around, very helpful.

Response from the owner: Nick, thank you so much for sharing your experience with Dynamicard. We appreciate it very much. And it is a privilege to partner with you!Many thanks from The Team @ DynamiCard

Evan Goodwin

Ivan and the Dynamicard team are great to work with. Our company uses them for various direct mail campaigns through out the year and they always provide great service. Thank you!

Response from the owner: Thank you so much, Evan for taking your time to share your experience. We are so happy that you are pleased and it is a privilege to partner with you!Much appreciated,The Dynamicard Team

Steve Balcom

We regularly use Dynamicard for our direct mail campaigns. We're pleased with the service, the data we receive and how turnkey their system is. The more campaigns you run, the more data you receive to fine tune future mailings and target them to meet your goals and objectives. Dynamicard is more of a partner than a vendor.

Response from the owner: Steve thank you!!! You are an amazing, insightful client and we appreciate you!

Rob Read

We use DynamiCard to effectively and efficiently reach our customers. The Mailing House is amazing at not only targeting our known customer database, but also help us segment and reach prospective clients who become paying customers. Their campaign dashboard provides us excellent insights into who is redeeming the coupons we mailed, where the live, which coupons work best, and how much they spent. We have done a number of mailers with them and will continue to do so, since each mailer yields a return much higher than the cost and is more effective than other marketing channels we use. Thanks, DynamiCard!

Response from the owner: Rob, first and foremost, thank you for your business! Secondly thank you for the feedback and the 5 star review. We appreciate you!

Perry Haselden

Dynamicard is easy to work with and has produced great results for my business!

Response from the owner: Perry thank you for the 5 star review! You are a great client and we appreciate you!

Michael Paulino

I initially reached out to Dynamicard to jumpstart my recently opened grocery store in Florida. I was intrigued by their card designs, but upon my initial meeting with Ivan I was beyond excited to get to work with these guys! From the jump I was beyond impressed with the analytics behind the approach we were deciding to take; and after our first campaign I was ecstatic with the information we were able to gather.Along the way I have had the pleasure to work with Enid, Kristian, Amanda, and now Tyler. Everyone is beyond committed to making sure you get the service and results you expect and I take my hat off to Ivan for always making sure everything is up to my standards.Simply put, if you're serious about seeing results and collecting data, Dynamicard is the way to go. Over the past year we have ran three campaigns and just signed on to do three more.Thank you!!

Response from the owner: Dear Michael,Thank you so very much for taking your time to share your experience with DynamiCard's marketing programs and with our team. It is clients like you that keep us loving what we do. It is an honor to partner with you. We appreciate you and thank you for trusting in us!Big thanks from all of us at DynamiCard ;-)

Johanna Wilson

If you’re wondering whether Dynamicard is worth it, here’s our experience. We’ve had a great return so far on our first ever mailer campaign, and the results are tracked in detail so you can really see what’s going on (unlike other print and digital ads we’ve tried). The process was very easy and straightforward, their design team is great, their CEO is very hands on, and their system is easy to use.They provided us with a ton of useful personalized tips in how to market our mailer to our customers based on their years of experience, to get the best return.Very happy we decided to give this a go - I would say if you’re looking to increase your customer base, this is probably one of the quickest and most overlooked way to do it from what I can see.Thanks, Dynamicard!

Response from the owner: Johanna, thank you so much for taking the time to share your experience. I will share your compliments with the team members that worked on your campaign. Here's to a great outcome!Big thanks from the Team at DynamiCard ;-)

Ilana Dreicer

Ivan and Kristian are great to work with and the dashboard is incredibly helpful!

Response from the owner: Iliana! Thank you for the compliments! We appreciate you!

Ellen Young

Ease of execution from start to finish!

Response from the owner: Ellen thank you for being our customer and we are proud to earn your 5 star review

Marty Wadsworth

I could not recommend Dynamicard enough. Our Texas based brand uses them to drive traffic and trail with 4 campaigns a year. It's a perfect solution to help underperforming units that need a lift, jumpstart a new LTO offering, or announce a new location to a new guest base. The crew at Dynamicard works hard and they work fast. If you call them, they pick up the phone. If you email them, they respond immediately. Truly a 5-star crew!

Response from the owner: Marty, we have really enjoyed the many years of servicing your account and seeing some wild success. Here's to future. We appreciate the 5 star review!

Metrolube Enterprises

The Dynamicard product offered proves itself on ROI with every mailing. Can't thank the team enough for being so easy to work with!

Response from the owner: Thank you for the amazing review. I will share your feedback with the various people who make it happen behind the scenes for you. Thanks for the years of partnership and many more to come! We appreciate you!

Michelle Sham

Dynamicard has been super helpful with all of our campaigns nationwide. It was a pleasure working with this team because they are very responsive and offer great insight.

Response from the owner: Michelle, we are so glad you are enjoying our service, and thank you for the 5 Star review. I will certainly share your compliments with the staff who work on your account!

Angela Zoiss

We've been very happy with Dynamicard as our direct mail vendor. Their product really stands out in a mailbox, but more importantly, their team is always thinking about how to improve and are data-focused. They seem as passionate about our mailers succeeding as we are.

Response from the owner: Angela, thank you for the compliments and 5 star review. We are so happy to have you as a satisfied client!

Caroline Hobbs

DynamicCard is a cut above the rest. Their materials are high quality and have consistently given me a higher ROI than any previous mail campaigns. Their new variable QR technology is a game changer for capturing potential clients!

Response from the owner: Caroline, thank you for the 5 start review and for all the wonderful referrals as well. We look forward to a long future working together!

Mike Hrudka

Marshal Aiken

Dynamicard has been an exceptional vendor in regard to turnkey direct mail campaigns and robust post-campaign analytics. No matter the size of the campaign this group will ensure that execution is flawless, and turnaround is quick.If you're searching for a Direct Mail vendor - look no further.

Response from the owner: Marshal, thank you for the 5 star review! You are an amazing communicative client and we are proud to be your vendor.

Ryan Anderson

DynamiCard has evolved into one of our most Trusted marketing tools! Time after time, the results prove themselves worthy of the investment. What started with 1 store grew into supporting 4 dispensaries, with our newest one about to open already planning it's campaign with DynamiCard. The cards are professional and VERY high quality, the audience is always appropriately selected, and their timing is always spot on. They've been a WONDERFUL partner! (Judy is a ROCKSTAR!)

Response from the owner: Ryan, thank you for taking the time to give us such a glowing and detailed review. We will let Judy know how much you appreciate her! We look forward to a long relationship with you!

Dan Smith

I've worked with Dynamicard for about fifteen years. Nothing but the best! Excellent help with creative, excellent execution. Superb communication. Thank you everyone at Dynamicard for the years of great campaigns!

Response from the owner: Dan you have always been one of our favorite clients and friend of DynamiCard. We appreciate the 5 star review!

Markey Daniels

I love working with Dynamicard! Super simple, wonderful HUMANS working on my mail jobs and creatives. Excellent!

Response from the owner: Markey, congrats on your new position, we look forward to doing more projects together. Thanks for the 5 star!

Jennifer Babcock

Response from the owner: Jennifer, thank you for your review. You are a pleasure to work with:)

Scott Hikei

Dynamicard helped us run a series of successful mailing campaigns. Ivan is a straight shooter that helped up dial in our creative to maximize our results. Great experience!

Response from the owner: Scott, thank you for the 5 star review! We are so happy to hear that you are enjoying the services we provide. Here's to many more years!

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Use QR Codes Effectively

What is a QR Code?

A QR Code Uses:

How to display a QR code:

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