When it comes to direct mail marketing there are some statistics that highlight just how effective they can be. Despite what many professionals tend to believe, it’s still an effective way of promoting a business. Some of the more notable statistics include:
- Currently the response rate for direct mail is 4.9%. This is the highest it’s been in over a decade.
- Averaging a 15.1% response rate- letter-sized mail received the most responses
- The average cost per response with direct mail is $49.20.
- Direct mail ties with social media as the second most used medium, with 57% of people using it.
- A staggering 81% of survey respondents plan to maintain or increase their direct mail usage in the future.
- When making a purchasing decision, 76% of consumers trust direct mail.
- Direct mail is 20% more persuasive than its online counterpart.
- Over a third of people under 30, approximately 36%, look forward to receiving direct mail.
- S. households receive over 120 billion pieces of mail every year.
- Direct mail is the top purchasing influencer among Baby Boomers.
Despite costing somewhat more than many other advertising techniques, direct mail marketing has a significant number of benefits. While much of this can depend on your target market, there are several advantages across every age group and demographic.
As a result, every business may be able to benefit from its use. The key to taking full advantage of direct mail marketing is to ensure that your business is equipped to create a high-quality campaign that leads to a large number of conversions. While much of this can depend on your business, you’ll be able to maximize your results with the tips above.
At Dynamicard create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your home improvement business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
