One of the great things about direct mail is that it’s inherently trustworthy – but this isn’t just a sentiment shared among older generations – Millennials love the credibility of direct mail marketing materials, too.
However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you’ll want to keep in mind.
Targeting Millennials: Here’s What You Need to Know
Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you’re using the right targeted mailing best practices in the first place.
Generational marketing is certainly nothing new, but you’ll want to take extra special care to make sure that your mailing lists are actually going after the right people in the first place. Every decision you make – from the design of your collateral to the messaging to the colors, font selection and more – will all be precisely focused towards a younger generation of prospects. It’s highly unlikely that an older generation will respond in the same way, which is why you want to make sure beyond the shadow of a doubt that your collateral is winding up in the right mailboxes to begin with.
Along the same lines, you’ll also want to make sure that you’re styling your collateral in exactly the right way – meaning that all of your design choices are focused on the fact that you’ll be speaking directly to Millennials. This means that you can be a little more casual than you could be with other demographic groups, as well as more “fun” and “exciting.” Limit the amount of copy and use a sleek layout along with striking photography for the most responsive results.
Finally, you’ll want to make sure that you’re sending out worthwhile offers – all the design best practices in the world ultimately won’t help you if your offers aren’t actually worth caring about in a Millennial’s eyes. Consider the fact that this generation has come to age in a digital world oversaturated with email and social media marketing. But a glossy plastic postcard mailer, on the other hand, that includes a personalized offer will instantly capture their attention in a way they won’t be able to look away from.
If you’d like to find out more information about how to target Millennials using direct mail, or if you have any additional questions that you’d like to discuss with someone in a bit more detail, please don’t hesitate to contact us today.
