Direct Mail Campaign with Plastic Postcards image
One of the most important things to understand about your larger marketing efforts is that there is no one "right way" to reach every member of your audience. Yes, it's true that more adults own a smartphone than ever and most people are connected to their digital lives constantly throughout the day. Yet despite this, a direct mail campaign can still be shockingly effective - particularly with certain groups that you might not expect. The Benefits of a Direct Mail Campaign Direct mail isn't just the leader in response rates for nearly every industry that you can think of - the competition isn't even close. According to an article published in Forbes, direct mail's response rates can be anywhere from 10 to ...
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