Email and social media are typically the first thought that pops into people’s head when they think about marketing. But you might be fooled into thinking that traditional posts like direct mailers has lost its touch. Sure, an email is convenient, quick to send, and free, but there’s nothing quite like the thought which goes into sending snail mail, and clients are first to appreciate this extra effort.
WHY SNAIL MAIL MARKETING?
Did you know that Google actually mailed out Adwords vouchers in the mail because even they have come to realize something – snail mail gets read. Consumers actually open direct mail, and this likely due to them receiving such little post these days that receiving real mail gets us a little bit excited. Today we tend to be bombarded with technology like email and social media. Companies are starting to realize that a personal touch in the mail goes a long way.
WHO SHOULD YOU MAIL?
1. PAST CLIENTS
Every salon has those clients that haven’t been in for a treatment in over 6-12 months. So a great way to try and get them back into your salon is by sending them a little postcard. You know it will definitely reach the client’s mail box, so opt for a striking design that will stand-out in order to grab their attention. After all, there’s no point being stingy with discounts after you’ve gone through the effort to pay to mail the postcard out, and it will take a really good offer to motivate them to come back.
2. BIRTHDAY CELEBRATIONS
If you data capture a client’s birthday on their record cards, then this is a perfect opportunity to surprise them with a small card in the mail. You could offer them a birthday “gift” such as a short treatment when they next visit the salon. This is much more personal than a generic discount.
3. NEW CLIENTS
You could argue that it is relatively easy to attract a new client, through social media, advertising and word of mouth. The hard part is what comes next – customer retention! If you’ve had a new client in and they haven’t revisited in 6-8 weeks, why not try sending them a little postcard in the mail with a good offer for their second visit. These new clients are your hottest prospects – they’ve already paid for a service with you – and now you want turn them into regular loyal clients. Handwrite the envelope for that all-important personal touch!
Contact Us:
At Dynamicard create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
