According to one recent study, CBD sales in the United States are expected to hit an incredible $20 billion by as soon as 2024. If you need a single statistic to prove that this industry is every bit as powerful as you’ve been led to believe, let it be that one.
However, thanks largely to federal legal restrictions on things like digital marketing (think: social media), getting the messages of these businesses across to the people who want to hear them has been something of an uphill battle. Enter: direct mail, which has become the perfect opportunity to get the word out about this revolutionary product in a way that won’t just capture someone’s attention, but that will keep it indefinitely.
CBD and Direct Mail: The Perfect Pairing
Making the most out of direct mail marketing for your CBD business requires you to take full advantage of targeted mailing. Direct marketing lists allow you to refine your campaigns based on many specific demographic selections beyond just age and income, such as health and wellness, buying behavior, personal interests and more! In other words, you can guarantee that you’re sending your direct mail collateral to the people who are most likely to be interested in your products in the first place.
Further increase your campaign’s success with high impact direct mail collateral. Professionally designed plastic postcard mailers, for example, are a perfect way to showcase your brand and products. Boost your response rate even further by featuring your prospect’s name in bold, colorful text to instantly grab their attention. When combined with an enticing pop-out gift card offer, this sophisticated-looking collateral will add a sense of trust and credibility to your brand.
You should also consider sharing a testimonial from a satisfied customer – this is the perfect way to show how the “average” user of your CBD product has benefitted from it first-hand. Note that testimonials are fully legal and can help establish a critical bond with your potential consumers – one that will serve both of you well for years to come.
If you’d like to find out more information about how to advertise your CBD business and products with direct mail, or if you have any additional questions that you’d just like to discuss with someone in a bit more detail, please don’t hesitate to contact us today.
