It’s absolutely no secret that targeted direct mail marketing is one of the most powerful advertising opportunities that businesses of all types have available to them… but what a lot of people don’t realize is that this is especially true for CBD e-commerce businesses in the aftermath of COVID-19.

In fact, there are a number of compelling reasons that outline why direct mail advertising is a powerful (and lucrative) opportunity that CBD online retailers in particular cannot afford to overlook.

Capitalizing on Targeted CBD Direct Mail Marketing

For starters, one of the best reasons why CBD e-commerce businesses should be embracing direct mail with open arms has to do with the wide array of tracking and analytics technologies that will suddenly become available to you.

Make no mistake about it: this is a competitive space that will only grow over time, even more so in the wake of COVID-19. More and more CBD consumers are turning to direct online retailers for the peace of mind and convenience it affords them. With tracking and analytics, you can actually develop a deeper, finer profile of who your ideal customer really is over time. Even following a single mailing, you can leverage these marketing analytics to go after prospects and responders with more relevant, more organic messaging that results in increased engagement. So not only do you go a long way towards improving that response rate, but your marketing ROI actually empowers itself and grows larger over time, too.

Another one of the major reasons why direct mail is so important for CBD e-commerce businesses is because you not only know WHO you are reaching with your message, but you also know WHERE they live. This is important considering the legalities of certain states who have yet to permit your product to be shipped their residents. With direct mail, you can rest assured that your targeted prospects will actually be able to respond to your offer. Whereas with digital and online advertising, you’re casting a wider net in an already oversaturated sea.

As if all of that weren’t enough, direct mail ultimately enhances the credibility of the important narrative you’re writing for your CBD brand. Studies have shown that 76% of consumers consider direct mail advertisements more trustworthy than digital when it comes time to make a purchase decision. Expect that statistic to only grow as consumers trend away from digital clutter in the wake of COVID-19.

So if you’d like to find out even more reasons about why CBD e-commerce businesses should absolutely be investing in direct mail marketing to reach consumers in the post-COVID era, or if you’d just like to get answers to any other specific questions you may have, please don’t delay – get in contact with us today.

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