brand loyalty Archives

The Key to More Influential Direct Mail Than Ever Before image

While it's absolutely true that one of the main goals of your marketing strategy should be to create as much awareness as possible for your business, you also need to be prepared to go a bit deeper than that. Awareness is great, but it's passive by its very nature. You can be aware that an interesting business is out there and still not really do anything about it. What you REALLY want is for people to be active - you need them to want to engage with your business in a way that creates an exceptional experience they won't soon forget. Luckily, direct mail is the perfect opportunity to accomplish this goal - provided that you keep a few key ...

Why Direct Mail Marketing Matters More Than Ever in the COVID Era image

While it's absolutely true that the world is still firmly gripped in the ongoing COVID-19 pandemic, it's equally true that one day soon this will all be behind us. People and businesses are already starting to return to "normal" once again - or at least, as "normal" as the brave new world we're now in will allow. This only means that it's more important than ever for brands to create exceptional, unforgettable experiences with their target customers. By far, direct mail marketing is one of the best ways to accomplish exactly that. The Bright Future of Direct Mail: An Overview With everyone being at home for such an extended period of time, it's clear that saying that we're all going through something ...

Turning Brand Transparency into Brand Loyalty image

One of the major reasons that people love direct mail in the first place is because it's authentic. As opposed to an email which can be easily ignored (and deleted just as quickly), direct mail has an air of legitimacy to it. It's tangible - you can hold it in your hand or pin it up to your refrigerator, and that absolutely goes a long way towards the impression you're trying to make. But if you really want to use direct mail marketing materials to build customer loyalty, you need to rely on one element above all others: brand transparency. The Art of Brand Transparency At its core, brand transparency means exactly what it sounds like: you're creating an image that says ...

Highly Competitive Industries Need Customer Loyalty: What You MUST Know image

It doesn't matter what type of business you're running or even what industry you're operating in - customer loyalty is and will always be the cornerstone of what you're doing every day whether you realize it or not. If any organization is going to grow and evolve in all the right ways necessary to stay successful and relevant over time, they need more than customers. They need a passionate army of advocates ready to amplify their message far and wide. This, of course, requires you to keep a few key things in mind. The Art of Customer Loyalty If you want a clear cut example of why customer loyalty is critical in highly competitive industries, look no farther than the fact ...

Tags Archivesbrand loyalty