One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone’s mind: the holidays. This is particularly true when it comes to New Year’s, which some people look forward to all year long.
But make no mistake – no business is too niche to capitalize on the right New Year’s marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you’re definitely going to want to know more about.
The Secret to New Year’s Marketing Is Here
If nothing else, the New Year is an incredible opportunity to encourage people to do exactly that – try something new. Whether you’re launching a new product in 2020 or you just want to further promote an existing one that people may be unfamiliar with, a “New Year, New [PRODUCT NAME HERE]” campaign is the way to do it. This is particularly great for retailers or service providers, as they’re typically the ones who are launching “new” products and services on a regular basis to customers in their respective markets.
Another terrific New Year’s promo idea that will work well for any business has to do with body positivity – but not necessarily in the ways that you might be thinking. Consider the fact that out of all the New Year’s resolutions people make in December, a significant portion of them are weight-related. This means that people are concerned about how they look and feel and want to use January 1 as a chance to regain the lifestyle they’ve always wanted for themselves.
If you’re a retailer that has a number of health and wellness products, it’s easy to see why you should be promoting them with this type of body positivity campaign. Health and fitness organizations could use this type of seasonal marketing to encourage people to get back into the gym. Restaurants and health food stores could even use it to help people see how easy it is to eat properly!
If you’d like to find out more about the types of New Year’s promo ideas that will work well for literally any business, or if you’re just curious about what the right marketing partner can do for your efforts, please don’t delay – contact us today.
