The day has finally arrived. You’ve worked harder than ever, you’ve put in long hours and now, thankfully, your restaurant is about to open. As this day approaches, remember that direct mail is the most successful tool you have available to you in order to both geographically and demographically target the people who are most likely to become repeat customers for your business. If you truly want to use your marketing to make the most out of your restaurant grand opening, there are a few key tips you’ll want to explore.
Building the Best Restaurant Grand Opening Ever
One of the keys to building your marketing strategy to support a restaurant grand opening involves the realization that this isn’t something you’re going to be able to do overnight. For the absolute best results, you need to focus on planning a launch strategy many, many months in advance.
Not only do you need to know who you’re going to be targeting (remember that WHO you mail usually accounts for as much as 40% of your campaign’s success), but you also need to know WHEN you’ll be reaching out to them and WHAT you’re going to say.
Take things in waves. Send out a mailer well in advance of your launch letting people know when your restaurant is launching and what type of restaurant it is. Then, use targeted mailing and other best practices to send out a series of additional mailers letting them know why they should care.
What makes your restaurant different from every other restaurant in the area? Why do they have to come for the grand opening? Why should they not just wait a few weeks? What is so special about this particular situation?
These are all questions with answers unique unto your business, but they all need to be answered by way of your marketing strategy. That’s how you guarantee the best response rate, and it’s ultimately how you build a bridge to the best possible ROI as well.
Are you going to be having certain opening specials? Is there a limited promotion you’re running people are going to want to take advantage of? If you give customers a reason to visit, make no mistake: they will. That, in essence, is what you need your marketing to do.
If you’d like to find out more information about how to bring together your marketing strategy with your restaurant grand opening for the best possible results, or if you have any other questions you’d like to discuss, please don’t delay – contact us today.
