Being a gym owner, there is no such thing as having too many new members. The way you market and attract these new members is very important to your gyms. However, not all marketing solutions work for your type of industry. That’s why it’s critical to find a marketing partner that understands how to develop turnkey solutions that include proven methods like direct mail.

At Dynamicard, we will help you design, print and send gym direct mail to the people who are most likely to need and use your services.

Direct Mail Options for Modern Clients

Most prospective gym clients don’t have tons of time or desire to investigate every fitness facility in their area. This leaves them open to choosing the one that catches their attention first.

A direct mail campaign that is aimed at informing specific people about your gym can be a very successful way to reach your target market. Dynamicard can help you find mailing services that will flood the mailboxes of prospects with information and calls-to-action on a regular basis.

If you’re new to purchasing mailing services, don’t worry. We do all the work on your behalf. Some of our most popular mailing services for gyms include:

  • High Income – Want to target your gym to higher income members? Well we can help by developing a marketing plan that includes direct-mailing items like postcards and flyers to high-income homes and individuals.
  • New Parents – Many new parents are open to the idea of getting back in shape or having a little time for themselves after a baby arrives. Plus, if your gym offers childcare for members, it’s a great way to get your foot in the door.
  • New Movers – People who have just moved into the area are probably eager to make acquaintances and build a social network. You can send direct mail pieces advertising your gym and its services to these households.

Of course, there are other direct mail choices for gyms, such as Every Door Direct Mail™ (EDDM™) and bulk mail saturation. When you start your journey with Dynamicard, we’ll recommend the best solutions to meet your needs, goals, and budget.

Custom-Designed to Sell Your Gym — Beautifully

We will help you create a custom-designed gym direct mail item that is created to make your facility stand out as professional and appealing. Your direct mail pieces will look completely unique, helping to position your gym in a personalized way.

Plan Your Next Mailer With the Experts at Dynamicard

If you want to grow your membership numbers, a mailer is a quick and cheap way to do it. People notice a colorful postcard or brochure in the mailbox, and they’re more likely to respond when they see one coming in week after week.

Dynamicard has the resources necessary to create effective mail campaigns. Our representatives know what drives results, and they’ll create with the right choices for your next campaign when it comes to:

  • Mailing Lists: Who do you want to reach with your mailer? Mail Shark will help you decide. Choose from bulk lists based on carrier route or a more targeted list of prospective members as well as new homeowners, families or other market segments.
  • Size: Dynamicard will design and print postcards, brochures, flyers or anything else you want to send. Choose a small piece to provide contact info for your gym, a jumbo piece to outline your full list of equipment and classes or something in between to offer a special discount to members or prospects.
  • Design: We have a team of designers who know what drives results. They will come up with a customized design that makes your business stand out and will revise the design until you’re happy with the final product.

Our marketing team will work with you to create the best mailer for your campaign and select the best mailing list. We’ll manage the process from start to finish — all for less than you’d pay anywhere else.

If you’d like to find out even more about how effective “direct mail” is for your real estate business, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.