Over time direct mail campaigns have proven themselves to be highly effective marketing tactic. While many companies only think about digital ads and the success they’ve seen in recent years, print mailers should not be forgotten and are still a driving force in brand awareness and growth. Many companies are still receiving high response rates with the use of direct mail.
Even though we are in a time where brands are sending out more and more emails- sometimes several a day- consumers are actually spending less time reading them. Did you know that the average person only spends 10 seconds reading an email before deleting it?
However, with direct mail, it has been noted that consumers will actually take more time to examine both the front and back of your postcard, and they are even more likely to hold onto your direct mail piece to reference/ or use at a later date.
The key to any successful Direct Mail campaign is making sure you have a mailing list that will work best for you. It’s important that you think about your audience and who will benefit the most from your services.
When creating your list, there are a large variety of combinations that you can choose from. So make sure you look through each category carefully and only pick options that apply to your target demographic.
Consider These Questions:
- Do you want to target other businesses or just personal residences?
- Is there a certain age group or interest group that you’d like to target?
- What about new homeowners or length of residency?
- Will political affiliation, hobbies, and interests affect your client list?
- If you are targeting businesses, what keywords can you search for that would benefit from your services?
If you’d like to find out even more about how effective “direct mail” is for business and reach new customers/ clients, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.
