In a digital world, the USPS is still the number one place many companies are spending their advertising dollars – and that’s because it works. Research has shown that consumers trust direct mail significantly more than digital advertising.
For a real estate agent, being a household name can be a determining factor of whether you are successful or not. But how do you get yourself out there? Taking advantage of the USPS Direct Mail and Every Door Direct Mail programs are ways you are sure to get noticed!
Here are some approaches to take when creating your mailer that will help you capitalize on your audience:
- General Sell: New to the real estate market? Maybe you don’t have a current property that you want to show off? Or maybe you just want to introduce yourself to the community? Sending a postcard mailer is still a great way to reach potential clients. One idea is to create something that they will want to hold on to for awhile. Maybe you include a yearly calendar, list of community events or local school calendar. Another idea is to team up with local businesses to include coupons. Or sending a monthly market analysis can be a great way to get their attention.
- Just Sold: This is a great opportunity to show potential buyers/sellers that you are busy! It says “People trust me to sell their home and I get it done!” Show one sold home or show 6. It’s completely up to you. People like to see what homes are selling for in their area so they can compare to their own home.
- Just Listed: Show off properties that you currently have on the market. Capabilities include a large photo of the exterior, a couple smaller photos of the inside, and a few specs of the home. Some realtors like to include the price, while others like to say “call for more details.” Even if this home sells before people receive the postcard, you will still get an open door to starting a conversation.
- Make It Personal: Hiring a real estate agent is not like picking out a dry cleaner or hiring a landscape company. It can be scary and people feel like they have one shot to get it right. If the only contact they have with you prior to contacting you is this one postcard, you have to make the customer feel connected to you. Create a tie-in to the community. “I grew up here.” Or “I live and work in your neighborhood.” Or “I’ve sold XX homes in this neighborhood.”
- Develop Your Brand: Creating a brand for yourself is an important part of telling clients who you are and what you stand for. If people consistently see your material around town, they will start to feel more connected to you. So make sure everything you put your name on has a clean, cohesive feel. Stick to your company colors and keep your design elements the same. Place your logo in the same place – no matter the medium. Also be consistent. If you send the same branded/stylized mailer on a regular basis, people will be more likely to trust you.
Contact Us:
At Dynamicard, we create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
