A question we get all the time from clients is why they should use an old and outdated form of marketing instead of keeping up with the latest trends and hopping ship to digital marketing. Now you could join everyone else as they fight for the same thing which is a chance to be seen by someone from the targeted audience but that can be hard to do in an oversaturated environment. Instead stand out using a medium that isn’t as saturated, like Direct Mail Marketing.
Did you know that it is estimated that every person receives somewhere around 107 email every day. On top of that, they see on average 63 ads throughout their time online whether they are searching the web or scrolling on social media. If you compare this to the two pieces of physical mail an individual gets each day, and it’s clear that there’s far less competition when it comes to direct mailers.
By delivering a printed piece of dealership direct mail to your customers, your dealership can sidestep the hurdles often associated with digital marketing options, like email, that have a greater chance of ending up in a spam inbox.
You may be surprised to learn that 73 percent of individuals who participated in a study said that they preferred direct mail over all other types of marketing.
This preference could be thanks to the nostalgia factor receiving something in the mail offers or it could be because 57 percent of people say that receiving something in the mail makes them feel valued, but either way your direct mail is sure to leave your clients with a warm and fuzzy feeling inside. For you, this means an increase in positive brand awareness.
Now this doesn’t mean that you should cut digital marketing out completely because you can use direct mail and digital marketing together. They are like a perfect marriage of marketing. Plus, when you use both direct and digital marketing you have a larger chance at getting seen and getting a higher ROI. In fact, this marriage is likely to bring home 28 percent higher conversion rates.
If you’d like to find out even more about how effective “direct mail” is for your business, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.
