While it’s absolutely true that the majority of Americans are still under stay-at-home orders across the country, those restrictions are starting to be lifted slowly but surely. Soon, COVID-19 will officially (and thankfully) be behind us, which can mean only one thing: we’re all about to figure out what this “new normal” that we’ll be settling into really looks like.
For business of all types, it’s imperative to begin the process of reaching out to both current and prospective customers, offering a reassuring message about how you’re all in this together. This is especially true in terms of real estate marketing, which was already more relationship-based than most.
Of course, you’ll want to proceed with a certain amount of caution – meaning that in order to really create the purposeful real estate marketing campaign you need in the wake of COVID-19, there are a few important things to keep in mind.
What Real Estate Marketing Will Look Like After COVID-19
The most important thing for you to understand as we head into this post-Coronavirus world is that the advertising techniques that used to generate fast results probably aren’t going to do that for the foreseeable future. But that’s okay, because the more leads you generate today the more conversions you can count on later on.
By far, one of the critical things that realtors need to do in their messaging is stay as positive as possible. Everything you send out – from fliers to promo materials to direct mail postcards – needs to convey a sense of hope and optimism FIRST, and it should sell your products SECOND.
Likewise, you’ll want to use your direct mail marketing as an opportunity to let people know what changes you’ll be making in the wake of COVID-19. Social distancing will still be on a lot of people’s minds and you’d have to forgive someone for not being overly enthusiastic about going to several houses in a day. How are you still supporting social distancing? What steps are you taking to keep people safe? Are there alternative options to see a house, such as online virtual tours, that people can choose to use until they’re comfortable to resume their normal habits?
These are all the types of questions that people are going to be asking, which means that your purposeful real estate marketing strategy needs to be proactive about answering them moving forward.
If you’d like to find out more information about the importance of purposeful, targeted marketing for real estate professionals in the wake of COVID-19, or if you just have any additional direct mail questions that you’d like to discuss with an expert in a bit more detail, please don’t delay – contact us today.
