brand identity Archives

The Key to More Influential Direct Mail Than Ever Before image

While it's absolutely true that one of the main goals of your marketing strategy should be to create as much awareness as possible for your business, you also need to be prepared to go a bit deeper than that. Awareness is great, but it's passive by its very nature. You can be aware that an interesting business is out there and still not really do anything about it. What you REALLY want is for people to be active - you need them to want to engage with your business in a way that creates an exceptional experience they won't soon forget. Luckily, direct mail is the perfect opportunity to accomplish this goal - provided that you keep a few key ...

16th of January, 2019
In: Advertising, Branding, Customer Loyalty, Data Analytics, Marketing, Marketing Campaign, Marketing Strategy
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You Don’t Create Brand Loyalty. You Inspire It. image

Regardless of the type of business you're running or even the industry you're operating in, brand loyalty is always of critical importance. People can buy products and services like yours from a lot of different places. The key isn't to try to convince them they can't - it's to make them realize that they don't actually want to in the first place. Not only will inspiring brand loyalty keep people coming back for more, but emotionally-connected buyers also tend to spend more money as well. Building Brand Loyalty, One Brick at a Time If you truly want to create a deeper, more organic sense of brand loyalty, your marketing strategy needs to be built around the idea that you're in a ...

5th of December, 2018
In: Advertising, Branding, Custom Postcard, Graphic Design, Marketing, Marketing Campaign, Marketing Strategy, Plastic Postcards, Postcard Marketing
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Postcard Marketing Design Tips: Making the Most of This Unique Opportunity image

In terms of the larger marketing campaigns that you're conducting for your business, it's important for you to understand that any opportunity you have to prove how unique you are is one worth taking advantage of. Nobody does what you do quite like how you do it - at the end of the day, this is what is going to allow you to stand out from your competitors in even the most crowded of marketplaces. Take direct mail and plastic postcards, for example. There are a few key design tips in particular that will not only help you get the most out of your collateral, but that will also allow you to show just how unique you really are. Postcard Marketing: ...

28th of November, 2018
In: Advertising, Branding, Marketing, Marketing Campaign, Marketing Strategy
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Discover Your Brand and Let it Inform Your Voice image

Regardless of the type of business you're running or even the industry that you're operating in, one of the most valuable assets you have is and will always be your brand identity. This is more than just a logo or a catchy name - it's what people feel when they think about your business and obviously, you want those emotions to be as positive as possible. But the only way to make sure that your branding efforts have the biggest impact possible is to really assess that identity and determine what it is, what you want it to be and how to connect those two dots. Uncovering the Identity Behind the Brand Once you determine your brand identity, it will influence every ...

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