MailChimp, an industry leader in terms of email marketing, ads, landing pages, and CRM tools, recently announced that they’re going to be expanding their existing direct mail capabilities with a series of new direct mail postcards aimed at businesses like yours. On the one hand, it’s enticing to continue to leverage a brand as powerful as MailChimp’s to your advantage. But are these postcards just the adrenalin injection your campaigns have been looking for, or are they too good to be true?

Luckily, we took a closer look so that you don’t have to.

An Overview of MailChimp’s New Direct Mail Postcards

On the surface, MailChimp’s new direct mail plastic postcards do have a lot going for them. But when diving deeper, you begin to realize that a lot of that has to do with the power that direct mail postcards naturally have and is less about MailChimp’s specific offerings.

For starters, you have very limited options with regards to both the format and the collateral itself. There is only one size available, and it’s a plain gloss paper without a coating. This means that it can easily get ripped by the post office’s machinery, for example, leaving you with little you can do to prevent it.

There are also limited data options available, meaning that it will be difficult to extract as much value out of your mailing lists as you can. There are no personalization capabilities and indeed you have to provide your own mailing lists – you can’t use a list cleaning service like NCOA. There are also no performance tracking or analytics-powered list building capabilities, which itself can make your future branding efforts difficult to get off the ground.

DynamiCard, on the other hand, gives you 80+ templates to choose from. You can pick between sturdy and responsive plastic postcards, eye-catching recyclable mailers and absolutely everything in between. All of your branding needs are also accounted for – you have full control over images, colors, text, logos and more. Likewise, there are practically an unlimited number of design capabilities that include custom die-cut designs, full color front and back templates and more – all of which make it a much more viable option for the serious direct mail marketers out there.

If you’d like to find out more information about MailChimp’s new direct mail postcards, or if you’re just interested in finding out more about how working with a partner like DynamiCard can help improve your campaigns in terms of graphic design, personalization, mailing list services, performance tracking and even analytics, please don’t delaycontact us today.

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