With much of the country still in the grips of the COVID-19 pandemic, so many organizations are concerned about when they can return to normal – regardless of what that new “normal” currently looks like. Few are actually concerned with long-term growth right now – but in reality, that is a mistake that a veterinary practice or pet clinic like yours cannot afford to make.

In fact, pet services businesses of all kinds can and should be looking towards future growth as COVID-19 finally leaves us behind. As you do, know that direct mail and your marketing strategy in general are about to become the best friends you’ve ever had to that end.

Creating a Growth-Focused Marketing Strategy for Veterinary Practices

In large part, one of the major goals of your marketing strategy always involves keeping people informed as much as possible. This is especially true in the current COVID climate and innovative collateral like direct mail postcards are a big part of how you do it.

Don’t just look at direct mail postcards with promotional offer pop-outs as a way to uniquely market your products and services – although they ARE very good for that purpose. You should also use them to let people know what changes you’re instituting to keep both them and their beloved pet companions safe moving forward.

Go into detail about your sanitation practices and the changes you’ve made to prevent virus transmission at your pet clinic or veterinary hospital. The faster you can put someone’s mind at ease regarding HOW you operate, the faster they’ll enthusiastically walk right through your door.

Likewise, it’s more important than ever to use targeted mailing to go after the types of people who are most likely to become one of your valued customers in the first place. You can’t afford to send a mass campaign where only 50% of your materials are actually going to pet owners. This is especially important right now, as many people used COVID’s shelter in place orders as an opportunity to provide a safe and loving home for a newly adopted pet. You should double down on targeted mailing and go after both new AND existing customers, letting them know that you are there for them and their furry family members.

The more information you can provide, the more likely someone is to act on it – and that is a very exciting position for any pet services business to be in.

If you’re still interested in learning more about how to grow your veterinary practice in the midst of COVID-19, or if you’re eager to speak to someone about your own situation in a bit more detail, please don’t delaycontact us today.

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