Direct Mail Marketing is a great advertising tool that can not only advertise your business, but also create awareness of your company’s products and services. Unfortunately there are a lot of myths about direct mail marketing that might be keeping you from utilizing it to its full potential.
Here are the two most common myths:
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Printed Material is Expensive: No matter the size of your company, purchasing marketing can seem extremely expensive and daunting. Luckily with print marketing you are given many options. There are several ways that you can save money like the different types of paper stock, the finish of the paper you choose, and also the quantity of you order.
- Digital Advertising and Social Media Have Taken Over:This is a huge myth that we hear often,m and it is something we have talked about in several other blogs. Even though we live in a digital world with most adults and children having access to electronics, print advertising is still so relevant. Think about the magnets on your fridge, the menus on your kitchen counter, the random mailers you store in your “junk drawer.” Keep in mind that the consumer is the main focus of physical promotions. The goal of physical promotions is to reach out, capture the consumers’ attention and then make a connection between the consumer and a product or service. The medium affects how well the message is received because it requires more effort to create an effective ad. The physicality of tangible ads is a big part of what makes them effective.
If you’d like to find out even more about how to avoid getting stuck in the dreaded “direct mail” rut, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.
