Direct mail marketing is a powerful tool when used properly – but at the same time, no two campaigns are created equally. Just as your business is unique when compared to every other competitor in your industry, your marketing collateral needs to speak to that each and every time you’re given the opportunity to do so. Luckily, this is a lot more straightforward than you might think. There are a few key direct mail marketing ideas you’ll absolutely want to be aware of (read: exploit) moving forward.
The Core Pillars of Any Successful (and Unique) Direct Mail Campaign
All of your customers may share one pretty important point of interest in common – that is, your company – but at the same time, they’re not all created equally. That’s why A/B offer testing is so important. By making use of services like our own DynamiScan, you put yourself in a better position to use actionable analytics to define the most responsive offers for your audience.
Not only can your offers become more specific than ever, but they can also become more unique – and thus more effective – to smaller, more segmented portions of that population, too.
Likewise, remember that your direct mail products ultimately say a lot about your brand and what it stands for – even in ways you may not immediately recognize. Case in point: sustainable products. Even though the shelf-life of of our plastic postcards is impressive, our new recyclable mailers may be better suited for your business if you’re in an environmentally conscious industry. Our wide range of direct mail collateral has been developed to communicate your company’s message in the most effective way possible.
Finally, never be afraid to work with experienced marketing consultants to find the best offers for your particular industry. Rarely can you find partners who offer complete, turnkey services who will help you handle everything – from collateral design to production to the actual mailing and everything in between. This will help your collateral feel like it’s all coming from a single, consistent voice – something that is sure to really strike a chord with all who receive it.
If you have any additional questions about these or other direct mail marketing ideas you’re thinking about exploring, or if you’re just curious about the types of advantages that analytics driven direct mail will bring to the table that you won’t be able to replicate in any other way, please don’t delay – contact us today.
