It’s no secret that real estate marketing is a bit more specific than most forms of advertising, as you’re trying to capture someone’s attention at a very important moment in their life. But as opposed to going after someone like a potential first time homebuyer, you can actually leverage best practices to your advantage and target people who may already have a home that they aren’t necessarily getting a lot of value out of. If you play your cards right, you can create the type of mutually beneficial situation that serves you both well in the short-term moving forward.
Targeting Absentee Homeowners: Breaking Things Down
Maybe the most important thing for you to understand about all of this comes down to the nature of precisely what absentee homeowners are. At their core, you’re talking about homeowners that own a secondary property – which can either be some form of property designed exclusively to generate income, or a vacation-related property that they don’t normally occupy and that is not their primary residence as a result.
Obviously, these homeowners are ideal for realtors to target as they are far more likely to want to liquidate that asset than someone who still uses the property in question as their main home.
This doesn’t mean that people aren’t sentimental for the property, of course – far from it. In fact, that’s exactly how you can use direct mail to your advantage. You can send out direct mail collateral like plastic postcards that feature the absentee homeowner’s unoccupied property address on the front, for example. Variable data printing can allow you to target these specific types of people with ease. A campaign like this is especially effective when using a direct mail format such as a plastic postcard with pop-out business card. This makes it easier than ever for prospective home-sellers to get in contact with you when they’re ready to find out more information about what you can do for them.
Regardless, the goal of your real estate marketing campaign should be to remind people that there’s a way for them to capitalize on a property that is currently sitting idle. If you’re able to play to this particular need, there’s truly no limit to what you might accomplish with direct mail campaigns.
So if you’re interested in finding out even more about how realtors can target absentee homeowners with the highest level of profitability possible, or if you just have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
