One of the most important things for you to understand when it comes to health and wellness marketing is that there really is no specific template for you to follow, because so much of your success will be dictated by your specific audience and what you plan to do on their behalf.
Case in point: marketing for Med Spa Clinics. In order to generate the return on investment you’re after, there are a few key things you’ll absolutely want to keep in mind.
Better Marketing for Your Med Spa Clinic: Your Guide
Targeted mailing is always important to help improve the effectiveness of your efforts. However, it’s ESPECIALLY critical when you’re talking about advertising for Med Spa Clinics because you’re trying to promote a business that is decidedly more niche than most.
Everyone is concerned with their health, yes – but not everyone is necessarily interested in the types of corrective medical skin care and weight loss procedures offered by a Med Spa. That doesn’t mean they CAN’T be, however, with a little bit of a push. Therefore, you need to make sure that you’re using quality direct mail resources that leverage targeted mailing to your advantage and that allow you to go after the types of people who are likely to become customers of yours in the first place.
Additionally, always promote your specials and offers in a way that represents your professional image and trustworthy reputation. Plastic postcards in particular are more refined in presentation that paper advertisements. Likewise, if you’re going to be offering discounted services or money off a purchase, be sure to use dollars off and not percentages. This makes your offers appear more like upscale gift certificates.
Another effective strategy to promote new services and procedures is to offer a free service with purchase. For example, “Buy X Treatments, Get 1 Free” is a very enticing offer for first-time and repeat clients alike.
Finally, be sure to avoid including excessive disclaimers in your advertisements and other types of marketing collateral. Med Spas in particular depend on their high-class image. Bogging a sleek design down with reams of fine print about who can or cannot use an offer works against that goal, not towards it. Protect the design of your collateral and you’ll protect the way your audience ultimately experiences it, too.
If you have any additional questions about Med Spa Clinic marketing, or if you’d just like to discuss your own needs with someone in a bit more detail, please don’t delay – contact us today.
