Wedding and prom season isn’t here quite yet… but that doesn’t mean that it’s too early to start thinking about your next big campaign. In truth, now is the perfect time for tux and other formal wear companies to kick their marketing campaigns into high gear. Your direct mail postcards should start going out as soon as possible, so that people have all the information they need to find the right provider when that big day arrives (and if you play your cards right, that provider will be YOU).
The Art of Wedding and Prom Season Marketing
When it comes to this type of marketing, you need to take a more intimate and personal approach than most. Weddings and proms are naturally emotional affairs, which means that you need to play into this instead of shy away from it. That means that direct mail postcards and similar types of collateral need to become a core component of your outreach efforts, if they aren’t already.
Begin with your targeted mailing lists and start reaching out to people who are the best fit for your specific business. If prom season is your own personal “Black Friday,” that means sending collateral to not only teenagers in their senior year of high school, but their parents as well.
But even more than letting people know what you have to offer, you should also offer referral deals as well. A wedding formal wear company can offer a discount for all groomsmen in their wedding party, for example. For proms, you could run a “refer a friend” program and give both parties an additional discount. Suddenly one happy customer becomes two, which turns into four, which transforms into ten, and so on and so forth.
Remember that when it comes to this type of seasonal marketing, volume is very much on your side. Referrals from satisfied customers are definitely going to play a big role in your success and to get there, you need to start gearing your marketing in that direction not next week, not a month from now, but TODAY.
If you’d like to find out more information about how to make the most out of your wedding and prom season marketing campaigns, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
