Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don’t just want to make people aware that you’re out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion.
Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you’ll want to keep in mind.
Your Journey Towards More Responsive Direct Mail Begins Now
By far, one of the most important steps you can take involves varying up the types of marketing collateral that you’re sending out to people.
Plastic postcards, for example, are a great way to immediately separate yourself from every other piece of marketing that someone may have received that day. With their responsive die cut “gift card” pop-outs, they just look and feel different in a way that people can’t help but pay attention to.
Along the same lines, eco postcards are another valuable tool to use to really make an impression that says “we care about the environment” at the same time. People want to know that the brands they do business with believe in the same things they do, and eco postcards with promotional offer pop-outs are a great way to accomplish precisely that.
Note that both plastic postcards and eco postcards don’t just offer excellent opportunities for personalization – you can also send them both with custom die cut shapes that truly represent your business.
Finally, you should be looking for ways to take this type of direct mail collateral to the next level. For example, you could include scratch-off areas on any of your postcard mailers. Behind those scratch-offs can be offers for coupons and other discounts that people won’t be able to get enough of.
Likewise, you can use interactive scratch ticket mailers and variable data printing to turn your marketing experience into something of a game by sending out targeted, fun and exciting offers to the people who are most likely to be receptive to them in the first place. This is a great way to give a boost to both your response rate AND your campaign’s return on investment in one fell swoop.
If you’d like to find out even more information about how to improve your response rate with direct mail marketing collateral, or if you’re just eager to talk to someone about your own situation in a bit more detail, please don’t delay – contact us today.
