One minute, you feel like your direct mail marketing campaign is a wealth of creativity. The next minute, you feel like you’re stuck in a rut. We’ve all been there – in many ways, it’s a natural part of the job we’re doing every day.

But that DOESN’T mean that you have to take that simple fact laying down. If you truly want to avoid getting stuck in a direct mail rut, there are a few key tips you’ll want to keep in mind.

Building a Better Marketing Campaign: Here’s What You Need to Know

By far, one of the best ways to avoid getting stuck in that direct mail marketing rut ultimately comes down to going directly against your instincts and doubting any and all decisions that you make.

Essentially, you need to question everything you THINK you know about your direct mail marketing campaign. There are techniques that you’ve relied on in the past that have worked wonders. But is that still true today? Take a piece of collateral that you know works well and use A/B testing to confirm those suspicions. Are your analytics telling you the same thing that your gut instinct is? Have those two concepts diverged? Why is that the case?

Second-guessing yourself may seem counterintuitive, but in this case it’s actually quite healthy. By refusing to rest on “the techniques that have worked in the past” and by constantly doubting the decisions you’re making, you’ll open yourself up to a whole new era of creativity that may have been otherwise cut off to you.

Along the same lines, you need to understand that the technology that powers the best direct mail marketing campaigns is constantly evolving – and you need to evolve right along with it. Case in point: targeted mailing. Sure, in the past it was possible to send collateral like plastic postcards to people in a specific geographic region or to those who were part of a particular demographic. But today, it’s possible to go even deeper – and you need to leverage that fact to your advantage.

You can NEVER get “too niche” when it comes to targeted mailing and the sooner you realize that, the sooner you’ll be able to get the right message in front of the right audience at exactly the right time.

If you’d like to find out even more about how to avoid getting stuck in the dreaded “direct mail” rut, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.

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