The Anti-Groupon: You Don’t Have to Lose Money on Promotions!
You don’t have to lose money to effectively market your business and bring in more revenue and customers. In fact, quite the opposite. Direct mail driven with targeted data brings ROI’s 3X and 4X times that of other well-known coupon sites. Still interested? Read on….
For a brief moment, it looked like Groupon was poised to become the silver bullet that businesses in just about every industry had been looking for to raise awareness, build a loyal customer following and drive incremental revenue.
Flash forward to today and “deal a day” sites are a dime a dozen – and none of them have much to offer in the way of the traction you’re looking for. Coupon startups are appearing on a regular basis that dub themselves “The Anti-Groupon” in an effort to regain lost ground for organizations everywhere, however, not providing the revenue and the new customers promised. Again, you shouldn’t lose money on properly executed marketing programs.
The Downside to Coupon Sites
One of the major downsides of “deal a day” sites like Groupon come from the fact that you’re not attracting customers – you’re attracting people who are looking for a one-off deal. They don’t necessarily want to have dinner at YOUR restaurant – they’re doing so because they found a deal that was too good to pass up. That’s how you get someone in the door, yes. But most of these people are anything but loyal, as they’re already searching for their next business to take advantage of as everyone around you races straight to the bottom in terms of prices.
That being said, you don’t have to go looking for an Anti-Groupon of your own. You already have one. It’s called direct mail advertising and it’s a lot more powerful than you probably realize.
The Solution!
Direct Mail is the Anti-Groupon You’ve Been Searching For. Print marketing, on the other hand, builds real marketing ROI. Not only do a full 39% of people say that they try a business for the first time specifically because of direct mail marketing, but on average it yields a massive 13-to-1 return on investment ratio. With a Groupon, you’re literally losing money – that’s the whole point.
Direct mail also allows for highly targeted campaigns and multiple options to promote your business and accomplish both brand awareness and ROI. The key is segmenting high-quality lists while implementing analytics on the backend thus providing detailed statistics not only on redemption but also key demographics which can be used again on other campaigns to target specific customer and prospect types.
With the proper direct mail campaign, you can bring the right folks in for the right reasons, experience profit via the promotional campaign and generate loyal customers based on your service and wow-factor. That’s the type of customer loyalty that even the best Groupon deal isn’t going to be able to create for you.
If you’d like to find out more information about how to use elements like a plastic postcard mailer to become the Anti-Groupon that you’ve been waiting for, or if you’d just like to learn more about direct mail marketing in general, don’t delay – contact us today.
