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The Anti-Groupon: You Don't Have to Lose Money on Promotions! You don't have to lose money to effectively market your business and bring in more revenue and customers.  In fact, quite the opposite.  Direct mail driven with targeted data brings ROI's 3X and 4X times that of other well-known coupon sites.  Still interested? Read on.... For a brief moment, it looked like Groupon was poised to become the silver bullet that businesses in just about every industry had been looking for to raise awareness, build a loyal customer following and drive incremental revenue. Flash forward to today and "deal a day" sites are a dime a dozen - and none of them have much to offer in the way of the traction you're ...

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