One of the major challenges in terms of pest control marketing has to do with the fact that your business is very seasonal – almost more so than any other industry. It’s not that your organization shuts down for long periods of time, or even that your customers tend to taper off during a particular part of the year. There will always be pests and there will always be people who hate them – it’s just that the challenges your customers face during the winter are very, very different from the ones they face during the summer.
With DynamiCard and our seasonal marketing offerings for pest control businesses, however, this is no longer a liability – it’s an opportunity. You can now get the right message out to the right people at exactly the right time, regardless of how that message happens to change throughout the year.
Using the Seasons to Your Advantage
Thanks to our advanced prospects targeting capabilities and direct mail analytics tools, your seasonal marketing efforts have never been more powerful – or accurate. Not only can you target specific types of customers based on what you know about them (including factors like the demographic they belong to, the geographic area they reside in and more), but you can also effortlessly pivot your message to account for seasonal variations in terms of what these people are actually looking for.
So during the summer, it’s easy for you to ramp up a specific and effective campaign that promises to help your customers eliminate all of the nasty critters they’re finding in or around their home. During the winter, you can shift that message again, showcasing how you’re prepared to help them deal with all the cold weather problems they’re now going through.
With our ongoing tracking and analytics capabilities, you can see exactly what is working (and, more importantly, what isn’t) at any given moment. Not only can you respond to the preferences of your audience almost in real-time, but you’ll also be able to gain more insight than ever into how the seasons of your industry actually operate so that you can capitalize on opportunities as they become available, not sit on the sidelines while they pass you by.
If you’d like to find out more information about our seasonal pest control marketing opportunities, or if you’d just like to get answers to any other question you may have, please don’t delay – contact us today.
