For the absolute best results, your pool services marketing campaign can’t afford to take a break just because the weather is getting chilly outside. With the right approach, you can execute your marketing for your pool services company to generate returns all year round – you just need to keep a few important things in mind while you do it.
Pool Services Marketing: Breaking Things Down
Even if you live in an area of the country that experiences all four seasons, that doesn’t mean that your pool services marketing should take a break just because the weather starts getting cold outside. In general, you should always be marketing your services BEFORE the upcoming season kicks into high gear – that way, when people are ready for your services, your brand is at the forefront of their mind.
In the spring, for example, start promoting your cleaning services in preparation for summer. As summer draws to a close, promote any deep cleaning or winterizing services that you may have. With seasonal marketing and collateral like plastic postcards, you really should have positive, forward-thinking messaging to put out into the world all year long.
Likewise, make sure that your online presence is up-to-date. Go out of your way to include beautiful photos of your work everywhere you can think of, including but not limited to your Google Business listing, review sites like Yelp, your website and more.
But more than anything, make sure you’re putting the best practices of targeted mailing to good use and are targeting the RIGHT prospects with your direct mail campaign. This means sending out collateral to actual pool owners or commercial properties with pools. Consider including plastic postcards with snap-out gift cards to not only stand out from your competitors, but to also generate an even greater response rate than direct mail’s average of 5% to 9% – in other words, much higher than an email that is easily ignored.
Likewise, another responsive tactic would be placing door hangers on homes with pools in your service area to get the attention of even more qualified leads on a regular basis. At DynamiCard, for example, we offer durable plastic door hangers that also include those snap-off gift card offers that can also double as a business card with contact information for easy reference.
If you’d like to find out more information about marketing your pool service company for year round returns, or if you’d just like to discuss your own situation with someone in a bit more detail, please don’t delay – contact us today.
