More so than nearly any other business you can think of, healthcare marketing requires you to quickly establish and maintain an intimate, personal connection with your audience. This isn’t just the key to getting new leads – it’s the best opportunity to grow your practice in the way you’ve always wanted. Luckily, doing this with direct mail marketing isn’t necessarily as difficult as you might assume – you just need to keep a few key things in mind.
Growing Your Audiology Practice With Direct Mail: Breaking Things Down
With regard to using direct mail marketing to grow your audiology practice, one of the most important assets you have available is ultimately the quality of your mailing list. Targeted mailing has always been effective in the direct mail world, but it’s especially so when you’re targeting an admittedly niche audience like this one.
Above all else, you need to make sure that your mailing list is created using high quality data that not only uses multiple sources, but that is updated regularly. Most people are actively concerned with their health, but not everyone is concerned with their hearing in particular. Therefore, you need to not only be targeting the people in your geographic area, but also individuals who are most in need of your services.
Likewise, you need to learn how to effectively blend aesthetics with compelling collateral like direct mail postcards to help generate the ultimate results that you’re after. Plastic postcards in particular are highly effective because they can be presented with personalized offers that feel more like a gift than a typical advertisement or email that is easily ignored. “Personal” is a great weapon to have at your disposal, because a concern for one’s hearing is a naturally intimate affair. People may feel self-conscious about hearing issues that they’re experiencing as they get older and, as a result, may be hesitant to reach out for assistance.
Therefore, your job becomes A) craft a message that tells them that you understand what they’re going through and you’re able to help, and do so with B) a design that is true to both your target market and your brand at the same time.
Don’t let a flashy design or “cute” graphics get in the way of the facts. For the best results, practice minimalism wherever possible. Let your message speak for itself and work on convincing people that you and you alone can help them with their long-term needs. If you’re able to do that, “growth” won’t be an issue you have to worry about with your audiology practice any longer. Before you know it, you’ll have more warm leads than you know what to do with.
If you’d like to find out more information about how audiology practices can benefit from a strategically executed direct mail marketing campaign, or if you have any additional questions that you’d like to see answered in a bit more detail, please don’t delay – contact us today.
