December is (somehow) almost upon us yet again, which can only mean one thing – 2020 is right around the corner. Because of this, many New Year’s seasonal marketing campaigns are about to kick into high gear across the country – and if you’re not already thinking about YOURS, now would be an excellent time to start.
Just because you’re operating a cosmetic surgery clinic – an industry admittedly more niche than most – DOESN’T mean that seasonal marketing is off the table for you. In fact, it can be a great way to generate new business in a number of ways that are certainly worth taking a closer look at.
Putting the New Year to Work For You
Going into the New Year, a large number of people out there make healthy resolutions that they try incredibly hard to stick to in February, March and beyond. Yes, a lot of those people specifically want to get in shape… but that doesn’t mean you can’t use this to your advantage.
Create marketing collateral for your cosmetic surgery clinic that fully acknowledges the New Year’s resolutions that people are already making, and let them know the many ways in which your practice can give them a helpful edge in meeting their aesthetic goals. Use your messaging to highlight the many non-invasive procedures have been developed to give enhanced results in combination with a healthy fitness routine.
You could also capitalize on direct mail and seasonal marketing opportunities in other ways, too. You could send out referral promotions to your existing, satisfied clients to get discounts on future services if they refer some of their friends and family members. That way, everybody wins – existing clients see how much you value their loyalty, some of their loved ones get to enjoy your services, and you have a steady stream of new leads coming right to your door. You also get a chance to up-sell and cross-sell existing, satisfied clients on services that they may not have otherwise been interested in, which is a perfect way to extend the return on investment of your marketing strategy even further.
If you’d like to find out more information about how to create the perfect New Year’s cosmetic surgery marketing strategy for your business, or if you’re just wondering about additional ways that you can leverage direct mail to your advantage, please don’t hesitate to contact us today.
