While the weather outside right not certainly leaves a lot to be desired for much of the country, NOW is absolutely the time to start planning your summer pool services marketing campaigns for maximum effect. You need to kick things into high gear BEFORE the weather starts to heat up. Not only will this go a long way towards making sure that you beat the summer rush, but you’ll also guarantee that you stay at the top of your prospects’ minds all season long.
Taking Your Pool Services Marketing to the Next Level
By far, the most important step you can take to really make sure that your seasonal marketing campaign gets off on the right foot involves leveraging the full power of targeted mailing to your advantage. This ensures that your marketing collateral is delivered to the homes of actual pool owners. Additionally, consider reviewing your archives of past customers as chances are they have since moved, and the new owner would appreciate your expertise and familiarity with their new pool.
Speaking of collateral, don’t be afraid to take advantage of captivating formats such as plastic postcard mailers. They feature glossy color photography and graphics that will instantly grab the attention of your prospective clients. And even consider utilizing data-driven personalization to showcase their address on the front of the mailer in a way they won’t be able to soon forget.
Finally, make sure that every piece of direct mail collateral that you send out includes irresistible offers and services that actually entice your new customers to pick up the phone and give you that call you so desire. In addition to a free consultation, always include an offer code or special phone number so that you can actually track those redemptions.
Along the same lines, don’t be afraid to come right out and share what sets you apart from so many of your competitors. If your prices are lower than average, if you have more experience or if you’re just backed by a series of amazing testimonials, you need to do what you can to share it – it’s the perfect chance to illustrate what makes you worthy of someone’s business.
If you’d like to find out more information about how to best market your pool services BEFORE the summer rush arrives, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
