One second you feel like your direct mail marketing campaign is a wealth of creativity, and then the next second you feel like you’re stuck in a rut. Don’t worry this is a natural part of the job we’re doing every day.
Now that doesn’t mean you should just accept this fact and not try to change it. If you are truly trying to avoid a direct mail rut, then there are a few tips you’ll want to keep in mind.
How to Build a Better Marketing Campaign:
One of the most effective ways to avoid being stuck in a direct mail marketing rut is to go directly against your instincts and any doubts you have on all decisions that you make.
You have to start questioning everything that you THINK you know about 
your direct mail marketing campaign. These are techniques that you’ve relied on in the past. Take note of the techniques you have used to reach potential clients. While they may have worked wonders before, you now need to change it up. You will want to take a piece of collateral that you know has a good success rate and then use A/B testing to confirm these suspicions. Are these analytics telling you the same thing that your gut instinct is? Have these two concepts diverged?
The thought of second-guessing yourself may seem counterintuitive, but it’s actually quite healthy. You are simply refusing to stick with techniques that were successful in the past. When you constantly doubt the decisions that you’re making, you begin to open yourself up to a whole new side of your creativity that may have been cut off to you.
You also need to understand that the technology that powers the best direct mail marketing campaigns is constantly evolving. You will need to evolve right along with the technology. For example: targeted mailing. In the past it was possible to send collateral like plastic postcards to a specific geographic region or to those apart of a particular demographic. But today, it’s possible dive even deeper. It is important to leverage this and use it to your advantage. You can now target more buyers/ sellers in specific areas. These might be neighborhoods or cities that you didn’t think possible in the past.
You can NEVER be “too niche” when it comes to targeted mailing and the sooner you realize this, then the sooner you’ll be able to get the right message in front of the right audience at exactly the right time.
If you’d like to find out even more about how to avoid getting stuck in the dreaded “direct mail” rut, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.
