Automotive direct mail is advertising material that’s sent directly to your targeted audience’s mailboxes. These kinds of mailers encompass a variety of different marketing types, such as brochures, promotions, service reminders, postcards, newsletters, and more.
By adding automotive direct mail to your marketing strategy you have an 80 to 90 percent chance of being read and seen by your clients or potential. This means that your potential customers are more likely to engage with your promotion or program, which increases your return on investment (ROI)
Although this tangibility yields a higher chance your mail will be read, you still need a way to grab their attention. So what better way than to reel them in than with an eye catching design or unique concept idea? Bright colors, unique texture, and strategically placed graphics are all some easy ways your mail can stand out.
Don’t be afraid to think outside the box either. Direct mail doesn’t only have to include letters. You could send a piece of mail with a skeleton key attached or a keychain with their name. Both are examples of unique mailer ideas that will immediately grab the attention of your clients.
AUTOMOTIVE DIRECT MAIL STATISTICS
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81% of households either read or scan advertising mail sent to them
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36% of Americans under 30 look forward to checking their mailbox
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82% of millennials view messages printed on paper as more trustworthy than digital messages
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Direct Mail is 43% less annoying than the internet
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Theres a 28% higher conversion rate
If you’d like to find out even more about Direct Mail For Automotive, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.
