Spring is almost upon us yet again, which can mean only one thing: Summer is right around the corner.
While those warm summer days are still a few months way, this also means that NOW is the time for cosmetic surgeons, med spa clinics and similar types of practices to start planning their seasonal marketing campaigns. If you get started sooner rather than later, you’ll be able to take full advantage of all those new patients who are already building interest in preparing for the warmer weather with a refreshing new look along the way.
The Art of Pre-Summer Marketing: Your Guide
Naturally, certain procedures have a longer recovery time than others – meaning that you really need to start sending out your direct mail marketing collateral sooner rather than later. Be sure to include persuasive discounts and/or offers for people who may still be on the fence about getting a certain procedure done. If someone has been holding off, this may be the push they need to finally contact you and set-up a consultation at the very least. Utilizing interesting formats like plastic postcards can also be a great way to really capture someone’s attention, too. In addition to adding a touch of elegance, they also help create a great first impression of your practice as one that is trusted and well-established.
While you’re at it, make sure you capitalize on this opportunity to also market the non-invasive procedures you offer. Skin care is particularly relevant to patients who may be getting ready to hit that beach or lounge by the pool, so be sure to use targeted mailing to send everyone from seniors to millennials information about these convenient offerings. Don’t shy away from targeting younger prospects in their 20s and 30s, as the selfie-generation is embracing these procedures, from lip enhancements to body sculpting, now more than ever.
Finally, don’t forget to take complete advantage of the many benefits that co-op advertising brings to the table. Many manufacturers will gladly share the cost of your marketing campaign if you go out of your way to feature their specific products or brands on your direct mail advertisement. From that point of view, it’s a perfect chance to create a mutually beneficial situation for everyone involved – including your patients!
If you’d like to find out about even more of the best pre-summer marketing techniques that cosmetic surgeons and med spas can start using to great success effective immediately, or if you’d just like to talk to an expert about your own situation in a bit more detail, please don’t delay – contact us today.
