According to one recent study, the restaurant industry as a whole will bring in about $863 billion in sales by the end of 2019. Yes, running a restaurant is difficult and sure, a large number of them fail. But if you can establish a solid foothold for yourself, especially in those fragile early days, there’s essentially no limit to what you’ll be able to accomplish.
For years, restaurants have been leveraging direct mail as a core part of their restaurant marketing campaigns to do precisely that. It’s a powerful technique when utilized correctly, and this is true for a number of reasons that are certainly worth exploring.
The Power of Direct Mail Restaurant Marketing: Breaking Things Down
When restaurants use collateral like plastic postcards, they’re taking their targeted mailing efforts even further. Not only are they sending materials to people who are already likely to be interested in their particular business, but they’re doing so in a way that stands out from all of the other pieces of direct mail collateral that someone might receive.
A direct mail postcard is something that you can hold in your hand. You can put it up on your refrigerator, or share it with a family member or loved one. It’s not easy to ignore like an email, or too cumbersome for its own good like a big catalog. And plastic postcards in particular have a long shelf-life and higher-end appeal, unlike paper coupons. They hit that sweet spot right in the middle and most businesses are rewarded handsomely for it.
Likewise, performance tracking and analytics can help extend those efforts even further. So not only can you get even more personal than ever before in terms of the actual content of your direct mail collateral, but you can also conduct different campaigns for new people who have just moved into a neighborhood versus people who have lived there for years. This allows you to hone your message in a very precise way towards the exact people you’re speaking to, thus improving both your response rate and the overall ROI of your campaign as far as it can possibly go. That in and of itself is worth the investment for most people.
If you’d like to find out more information about the superior ROI that direct mail and plastic postcards can bring to restaurants like yours, or if you’re just eager to learn about all of the benefits that performance tracking and analytics can bring to your response rate, please don’t delay – contact us today.
