A lot of people look at timeshare marketing as something that exists primarily in the summer… and from a certain perspective, that’s true. But the fact of the matter is, you can’t wait until warm weather has already arrived to start reaching out to people in your target audience – by that point, you’ve probably missed your best shot. Therefore, if you really want to generate more timeshare leads for summer AND beyond, there are a few key things to keep in mind.
Timeshare Leads and Targeted Mailing: A Match Made in Heaven
“Summer” means a lot of different things to a lot of different people depending on where in the country you live. So to really make an impact with your direct mail postcards and other collateral, work on creating focused lead profiles that match A) where someone lives, and B) where you think someone wants to be. If you know where a person spends the majority of the year, you’re more likely to be able to figure out what types of marketing language would appeal to them. Reach deep into your data selections and analytics and try to learn as much about your prospects as you can, including these and other factors like age range, personal interests and more.
Then, you can more effectively target everything about your collateral from design to word choice in an effort to appeal to these specific people. This will be a great way to not only generate more leads, but save money while you do so.
Along the same lines, you really need to make segmenting your audience a priority. Think about it like this: both a single, college educated 30-something with no kids AND a husband and wife with young children are both likely to be interested in your timeshare. However, they’ll be interested for two entirely different sets of reasons.
Segment your audience using methods like this, then focus on crafting the messages that these unique groups of people want to hear. Finally, send out your collateral well in advance of summer to get them primed and ready for that much-needed vacation once those warm summer months finally arrive.
If you’d like to find out more information about how to best collect timeshare leads all summer and beyond, or if you have any additional questions about the full power of targeted mailing that you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
