Many surfaces focus only on the basics of demographic targeting, a huge opportunity that is missing. While the measurement embellishment ensures that your direct mail reaches the right audience with accuracy, the real question is: Who is most likely to answer? Identifying this large audience can change your direct postal strategy and can increase the success of your marketing.
Who is attached to direct mail? A closer look
Recent research suggests that a fantastic insight – millennials are very responsible for direct mail. On average, they are engaged with a direct postal campaign over the last 2.4 months, which is a shorter time frame than any other demographic.
Even more convincing opens 66% of all recipients’ mail, and Millennials are likely to do so. In fact, people under the age of 30 are ready to check the mail every day. While leaving most of them, the post that attracts attention often serves somewhere in the refrigerator or, very minimal, is scanned before throwing.
This means that well designed, a strong chance of influencing this age group in direct mail that attracts attention. If your messages and designs are attractive, your campaign may stand out and take action.
Why Millennials means something in your direct post strategy
When you delimit your list partition, such studies make a strong case to target Milleniels. While generational marketing has to cover a wide range, the young audience is not only receptive to leading the mail, but is more likely to take measures based on what has been achieved. You can increase your direct post success by embracing this insight and strategic craft campaigns.
