Injecting Trust Back Into Your Direct Mail, Step-by-Step image
Believe it or not, one of the reasons why direct mail marketing collateral makes such an impression on so many people is because it has an inherent trustworthy quality that digital alternatives do not. Anyone can send an e-mail in seconds - direct mail takes time, care and attention-to-detail, and make no mistake, your audience can feel that. Having said that, simply using direct mail alone often isn't quite enough to get the job done. Therefore, if you really want to create more trustworthy direct mail content, there are a few key pointers that you're absolutely going to want to keep in mind. The Art of Trustworthy Direct Mail: An Overview One of the best ways to make sure that your direct ...
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