Tags Archivesmarketing psychology

Injecting Trust Back Into Your Direct Mail, Step-by-Step image

Direct Mail

Believe it or not, one of the reasons why direct mail marketing collateral makes such an impression on so many people is because it has an inherent trustworthy quality that digital alternatives do not. Anyone can send an e-mail in seconds - direct mail takes time, care and attention-to-detail, and make no mistake, your audience can feel that. Having said that, simply using direct mail alone often isn't quite enough to get the job done. Therefore, if you really want to create more trustworthy direct mail content, there are a few key pointers that you're absolutely going to want to keep in mind. The Art of Trustworthy Direct Mail: An Overview One of the best ways to make sure that your direct ...

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Tired of Hearing “No”? Here’s How to Turn Them Into a “YES” image

marketing psychology

Regardless of how thoughtfully constructed your marketing strategy is, the chances that you're going to hear a lot of "NO" responses from your customers is high. But there IS a way to take that response and turn it into the enthusiastic "YES" you've been waiting for. All you have to do is leverage the power of modern psychology to your advantage. It's All About Control To get a better understanding of how to take a "NO" response and turn it into a "YES," you must first learn more about why most people choose the former over the latter in a first place. When a consumer comes into contact with a marketer, they're essentially battling for control over an experience - whether ...

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