As a business owners you want to take full advantage of direct mail marketing, however you may not know the right way of going about it.While the process may seem confusing and somewhat overwhelming, we are here to make it easy. Here are a few steps that you should take when creating and implementing it.
- Create A Campaign Goal: Before you even begin your campaign, you will need to know the strategy’s goals. This might include increasing brand awareness, generating sales, and much more.
- Identifying Your Target Audience: Sending letters or other mail to everybody isn’t going to be cost-effective. As such, you’ll need to identify who your target audience is and limit your mail to a certain group of people. Sending mailers to everyone might seem like a good idea but it can get expensive real quick. You want to focus on the audience and customers that you are trying to target. Who are you sending these mailers to and why?
- Create A Compelling CTA: Like many other marketing campaigns, you’ll need to encourage your audience to take action. To do so, you’ll need to create a compelling call to action (CTA) or offer that your audience will want to take advantage of.
- Design Your Mail: Once you have each of the above done, you’ll need to design your mail. During this stage, you’ll need to focus on both the overall design, as well as the copy and images.
- Schedule & Track Your Mail: Once you have your mail sent out, you’ll need to track its success. This can be done in a variety of ways, such as coupons or offer codes. By doing so, you’ll be able to adjust your future campaigns based on results.
If you’d like to find out even more about how effective “direct mail” is for your real estate business, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.
