Maybe the most pivotal thing for you to keep in mind about agency and reseller partnerships is that no two marketing strategies are created equally. Unlike a brand who is doing absolutely everything in-house, you’re going to be collaborating with someone outside your business. This is absolutely okay… provided that this partner understands what your agency is ultimately trying to do in the long run.
Thankfully, this is likely a bit easier than you think it’s going to be. If you truly want to get the most out of your agency and reseller partnership (and of course you do), there are a few core things you’ll want to keep in mind.
Getting the Most Out of Your Agency and Reseller Marketing: Breaking It All Down
One of the most critical steps to take to guarantee the ultimate success of your marketing message involves making sure that you’re working with the right partner organization in the first place. When you enlist the help of experts like those at Dynamicard, for example, you can take full advantage of assets like custom online ordering portals. Not only can absolutely everything feature your logo, color scheme and other branding materials, but this can also dramatically streamline the process of working with us in the first place. This means that not only will you be able to guarantee a higher quality of work, but you’ll enjoy quality collateral far faster, too.
Beyond that, always make sure that you’re using the full power of direct mail marketing to your advantage. When people think about wholesale marketing, they usually call to mind images of catalogs or other “pamphlets” that your average customer will receive in the mail every single day. While these techniques CAN be effective under the right conditions, you should also be utilizing things like plastic postcards that will immediately allow you to stand out among your competitors. Not only does the format give you a little more versatility regarding what you can do (you can include promotional offers that are presented as gift cards that customers can save on their refrigerator or store in their wallet, for example), but you’re also making a UNIQUE impression on your target prospects at the exact same time.
If you’d like to find out more information about marketing for agencies and reseller partnerships, or if you have any additional questions about how to develop a better wholesale advertising strategy that you’d like to discuss in a bit more detail, please don’t hesitate to contact us today.
