To say that advertising has become an increasingly competitive industry over the last few years is, at this point, probably a little bit of an understatement. Not only are more and more brick and mortar agencies popping up on a regular basis, but the Internet and digital marketing have essentially opened the doors to a sea of veritable competitors that can be difficult to fend off – even for established brands.
However, all hope is not lost. If you’re truly looking for a way to make your advertising agency more efficient, white label marketing is an opportunity you’ll want to explore for a number of key reasons.
The Art of White Label Marketing: Breaking Things Down
The major benefit of white label marketing is that it allows savvy agencies to become a true, one-stop shop for their clients. Keep in mind that every client is just a little bit different from the next – and part of the job of advertising agencies is to play to the strengths that make those clients unique. White label marketing gives them a viable opportunity to accomplish precisely that in a far more efficient way than ever before.
Yes, it’s true that a lot of clients will be interested in digital marketing opportunities these days – this is true regardless of the type of business they’re running or even the industry they’re operating in. But in a true white label environment, things like direct mail can easily be added into the mix. You can make plastic postcards and other direct mail collateral a core part of your wholesale advertising offerings, immediately differentiating yourself from your competitors AND offering more value to your clients at the same time.
A cross-media marketing strategy is the perfect chance to allow digital and direct mail to work in tandem with one another. Clients can begin conversations with their own customers via direct mail and continue them on the Internet, or vice versa – thus giving them even more opportunities to strike an emotional connection with the people who matter most to them and giving you a chance to do the same thing to the people who matter most to YOU, too.
If you’d like to find out more information about white label marketing for more efficient agencies, or if you have any additional questions you’d like to discuss in a bit more detail, please don’t delay – contact us today.
