While it’s absolutely true that nearly every industry you can think of has been totally upended by the COVID-19 crisis, it’s equally fair to say that vacation rentals and other short-term rental opportunities have had it worse than most.
During a time when most people were actually prohibited from leaving their homes for months on end, understandably vacation rentals were the furthest thing from their minds. But with more and more lockdown orders being lifted every day, that’s not going to be true for very long – and NOW is the time to strike while the iron is hot!
Using Targeted Direct Mail to Recover Stronger Than Ever
By far, you need to understand that targeted mailing is about to become an even more important part of your marketing strategy than it already was. At a bare minimum, you should be using direct mail postcards and similar types of collateral to proactively reach out to absentee homeowners to let them know how short-term rentals can provide income that may be critical given their current situation.
Let them know about all of the research you’ve done in terms of growth in the short-term rental sector. Explain to them that people are going to be hesitant to stay in crowded hotels for awhile, which will create a newfound sense of trust in the short-term rental management industry that they can absolutely capitalize on.
Talk to them about how they can leverage their greater sanitation standards and social distancing practices to their advantage – and why it’s so important to have a partner like you by their side during this time.
“I did the research on your behalf” is one of the oldest advertising techniques in the book, yes – in part because it’s always been so persuasive and it instantly builds loyalty. But it’s going to be an especially powerful weapon in your marketing arsenal over the next few weeks and months as people slowly but surely try to reclaim the “normal” lives they used to have.
If you’re interested in finding out even more about short-term rental management marketing and what things are going to look like in the aftermath of COVID-19, or if you’re just eager to speak to a passionate expert about your own needs in a bit more detail, please don’t delay – contact us today.
