Most non-profit organizations depend on the contributions of like-minded individuals to survive – it’s the only way you can guarantee that you have the resources you need to continue to focus on the critical goals that you’ve laid out for yourself. Fundraising, however, is often a lot easier said than done – particularly in an era where people’s attention is fractured in more attention than ever.
There are, however, a number of key techniques that you can use to generate better results in a more cost-effective way for your non-profit – you just need to keep a few key things in mind.
The Art of Fundraising: Breaking Things Down
If you truly want to make the most out of every fundraising opportunity you have available to you, embracing the power of direct mail is undoubtedly the best place to start. According to one recent study, direct mail campaigns tend to generate a far higher response rate – especially initially – than nearly any other type of technique you may use.
One of the reasons why direct mail is so powerful is because it gives you the opportunity to go after people who are most likely to identify with your non-profit in the first place – thus significantly increasing your return on investment at the same time. Not only are you able to identify and reach out to individuals, businesses and community leaders with values that align to your own, but you can also craft more specific content that will resonate with these people as opposed to what you would be able to do if you were trying to hit the largest possible audience that you can.
Once you’ve identified those people, empower your targeted mailing efforts by creating content that actually tells them a story. Share with them what made you start your non-profit in the first place. What problem in the world are you trying to solve? What challenges have you had to overcome to get to where you are today? What are you going to do with the money they send to you? What kind of impact will you make?
If you craft a story around the answers to these questions, you’ll have the ability to make the type of emotional connection you need to guarantee the results that you’re after.
if you’d like to find out more information about fundraising tips for your non-profit, or if you have any other questions you’d like to discuss with someone in more detail, please don’t delay – contact us today.
