A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you’re exposed to – meaning not only the existing relationships that you have with your customers, but the invaluable data that they’re also creating on a daily basis.

With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time.

Deepen Your Targeting, Deepen Your ROI

Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics.

To speak to the former, descriptive analytics involves creating a profile that describes A) the common attributes of your ideal customers, that are B) based on key demographic lookalikes that you already know about.

Predictive analytics, on the other hand, is a model that helps you determine how two (or more) groups of people are similar or dissimilar. If you know the difference between “Buyers” and “Non-Buyers,” for example, you obviously have everything you need to target the former and ignore the latter.

Of course, all of this makes an excellent case for finding the right partner to work with when developing your marketing strategy in the first place. At DynamiCard, for example, we have a wide range of different mailing services for you to choose from depending on your needs. We also have performance tracking and analytics software that can not only help you learn more from the direct mail materials you’ve already sent, but to also leverage that insight to make better and more informed decisions moving forward.

Additionally, our team of data specialists are verified experts at tasks like list cleaning and keeping your mailing lists up-to-date with NCOA, Cass and even De-Duplication. We handle all of these services in-house, which means that you’ll always have a single point of contact to turn to at any given moment.

If you choose to rent one or more of your mailing lists through DynamiCard, you’ll no doubt be pleased to know that we only source from databases that are updated on a monthly bases and that have a deliverability rate of at least 94%.

If you’d like to find out more information about the techniques that you can employ for better targeting for an increased return on investment, or if you’d just like to have a conversation about what you’re looking to get out of your own direct mail campaigns, please don’t delaycontact us today.

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