Both “regular people” and business owners receive a lot of mail each day. In fact, there were over 155 billion pieces of mail sent through the United States Postal Service in 2014.
If You Want Your Direct Mail To Get Read, Format Matters! What does this mean for you? It means that when marketing by direct mail, the format you choose for your mailings matters—a lot–if you hope for customers to read your message.
Read below for more information on If You Want Your Direct Mail To Get Read, Format Matters!
Laminated Mailers – Great for Any Industry
If you’ve seen laminated mailers “in action” before, you may think that they are only a good solution for certain industries. This is far from the truth. In fact, nearly any type of business can benefit. After all, you are putting your brand in front of new customers and giving your brand a chance to stand out in a crowded market. Whether you own a restaurant, retail store or service-based business, there is a laminated mailing solution that will suit your needs perfectly.
Ideal for a Gift Card Campaign
Have you heard about gift card mailers? This type of savings program can be an excellent alternative to traditional coupons. These mailers often bring customers in to shop or dine who would usually ignore a page of coupons. A gift card campaign can be cost-effective and will often help you reach your marketing goals.
Give Your Message a High-end Look
In a world where every other company is sending out generic letters, flyers and catalogs, choosing a die cut laminated mailer or plastic postcard mailer gives you a high-end look that will help you stand out from the competition. Dynamicard mailers are thick, colorful and eye-catching. Your brand is immediately elevated, making it more likely to be read.
If you would like to learn more about innovative direct mail solutions, reach out to us at Dynamicard. We would love to help you create a die cut laminated mailer or another format direct mailer that will make sure your message stands out from the crowd. We look forward to working with you!
