Every business owner wants to find new opportunities to create better and more effective direct mail marketing campaigns, but so many are at a loss regarding where they should specifically begin. The good news is that this goal is actually a lot easier than you think. If you’re using the best mailing lists to begin with, so much of the “hard work” to that end has already been done for you!
Creating More Effective Campaigns, One Piece of Collateral at a Time
Maybe the most important thing to understand about all of this is that direct mail and targeted mailing give you access to a host of unique opportunities that you won’t necessarily have through other means. Using the sophisticated tracking and analytics that go hand-in-hand with direct mail, for example, you can improve your campaigns in literally just one mailing by easily identifying your most responsive demographic targets to begin with. Based on your response rate, you can see the people who are most likely to be receptive to your message – thus allowing you to fine-tune your NEXT campaign to increase your return on investment AND responses all in one fell swoop.
Not only that, but as your campaign goes on, you will have amassed a healthy “responders” list of customers that you can now re-target time and again with a less aggressive offer, but one that still builds their loyalty to your brand. Think about it like this – would you rather have an interested customer who makes a purchase, or a passionate customer who makes multiple purchases AND who enthusiastically endorses your business to friends and family members? Obviously, you’d vastly prefer the second one – and using the right types of mailing lists at the heart of your marketing strategy is how you do it.
Finally, make sure that you’re actually acquiring your lists from the right source to begin with. At DynamiCard, for example, we go out of our way to only source from databases that are updated monthly and that are guaranteed to have a deliverability rate of at least 94%. You’d be shocked by how much of a significant difference these two points often make.
If you’d like to find out more information about using techniques like targeted mailing to empower your marketing strategy, or if you have any additional questions that you’d like to discuss with an expert in a bit more detail, please don’t delay – contact us today.
