Whether your franchise is just starting out or is an established business, drawing in new customers can be challenging. Many advertising methods are expensive but lack the ability to provide actual results. On the other hand, direct mail marketing using a plastic postcard mailer has proven wildly effective for franchise businesses of all kinds. The personalization and physicality of the mailer combined with the potential to precisely target a customer base make this form of advertising ideal for franchises looking to make a name for themselves. With that in mind, here are the top three ways that plastic card mailers for franchises can help you leave a lasting impression on your potential customers.
By Creating a Personal Impact
Local franchises trying to reach a new audience face a unique challenge in trying to draw customers into their store versus competitors. Using plastic card mailers for franchises can help in one key way: personalization. By making it clear that you know who your customer is, they’ll be much more likely to remember your business’ name in return.
By Providing a Lasting Effect
Has your franchise ever paid money for an advertisement in your local newspaper, only to feel disheartened when you see those papers on the recycling pile the next morning? In contrast, plastic postcard mailers convey a feeling of permanence, and customers who receive them are likely to hold onto–and use!–them rather than tossing them away with that day’s trash.
By Targeting the Right Customers
Many franchises face difficulty when trying to find an advertising method that actually reaches their intended customers. Promotional e-mails can (and often do) get caught in spam filters; local television spots and radio ads can go unseen and unheard by your target audience as you waste money reaching thousands outside of your main demographic. By utilizing plastic postcard mailers in combination with direct mail analytics that allow you to create a precisely targeted mailing list–and see the results of your effort–you can be certain that your marketing dollars are being well spent.
At Dynamicard, our direct mail team is experienced and skilled in creating plastic card mailers for franchises. We have a deep understanding of the particular marketing challenges that franchises face, and we are able put our complete range of direct mail services at your disposal. If your franchise is looking to increase its marketing reach with a direct mail campaign, Dynamicard can help; simply contact us today for further information on our products and services.
