5 Direct Mail Mistakes to Avoid image
Direct mail marketing can be extremely effective in generating interest about your products and services. If done right, your direct mailing campaign can help in customer engagement, customer acquisition and customer retention. All you need to do is plan the best strategy for your direct mail campaign and avoid mistakes. Below are 5 common mistakes we've witnessed other businesses perform: 1. Unplanned Campaigns When it comes to direct mail campaigns, planning makes all the difference. Planning includes categorizing customers based on their preferences, geographical locations and purchase history - just to name a few. Running the campaign without planning is like shooting in the dark; you end up spending money without seeing any results. 2. Irrelevant Content While relevant content can attract, engage ...
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