Monthly ArchivesNovember 2015

5 Direct Mail Mistakes to Avoid image

Direct mail marketing can be extremely effective in generating interest about your products and services. If done right, your direct mailing campaign can help in customer engagement, customer acquisition and customer retention. All you need to do is plan the best strategy for your direct mail campaign and avoid mistakes. Below are 5 common mistakes we've witnessed other businesses perform: 1. Unplanned Campaigns When it comes to direct mail campaigns, planning makes all the difference. Planning includes categorizing customers based on their preferences, geographical locations and purchase history - just to name a few. Running the campaign without planning is like shooting in the dark; you end up spending money without seeing any results. 2. Irrelevant Content While relevant content can attract, engage ...

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Using Colors to Improve Marketing Success (Part 2) image

In Part 1 of this series, we learned the basics of color psychology and the role it can play in advertising. This segment will discuss enhancing your website through color psychology. If you are looking to increase conversion rates and improve user experience, then this post is for you! Website Color Does your website need COLOR? Creating a logo or an ad targeting how you want your consumers to feel is excellent; however, when users land on your website, is that sentiment maintained or intensified? What type of color changes could one make to a website to increase sales and conversions? How can color psychology be implemented to improve websites? Color associations can vary from person to person and culture to culture. ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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